There is no doubt that in China’s new energy vehicle market, in the mainstream market of the mid-and low-end price belt, BYD is absolutely out of the dust.
Although there is a big gap between the subsequent brands and its data, we can still see that Geely and Changan-based brands lead independent brands to make a difficult breakthrough.
And Changan Automobile as a “rising star”, its growth trend is particularly worthy of recognition.
For a long time, Changan Automobile has been continuously optimizing the product layout, in addition to Changan gravitation as a fuel vehicle market to provide stable strength.
In terms of new energy, Changan Qiyuan, Deep Blue Automobile and Avita are promoting the joint efforts of the three intelligent new energy brands.
In particular, Changan Qiyuan will become the absolute main force of Changan Automobile in the future all-electric era.
A few days ago, Changan Automobile released its sales of new energy in May.
Changan Automobile’s own brand new energy sales of 55800 vehicles, an increase of more than 90% over the same period last year.
In terms of brand segmentation, Changan Qiyuan delivered 13557 vehicles in May and Deep Blue cars delivered 14371 in May.
Avita delivered 4569 vehicles in May, up 163 per cent from a year earlier.
Changan Qiyuan currently has three products: Q05, A05 and A07, of which Q05 and A05 are mixed models, while A07 is a dual power product with extended range and pure electricity.
From the point of view of April sales, A07 became the best seller of Changan Qiyuan.
However, the sales volume of Q05 and A05 models is not much different from that of A07, and the overall performance of the three models is relatively balanced.
In fact, less than a year after the launch of Q05, A05 and A07, new “authentic” models were launched respectively, which can be understood as a configuration and price optimization after the price war in the Chinese car market.
Therefore, the starting price is 96900 yuan for Q05, 78900 yuan for A05 and 135900 yuan for A07.
In mid-May, Changan Qiyuan launched activities such as refurbishment subsidy of up to 30000 yuan, 0 down payment and free basic maintenance for life for its Zhenxiang family.
Therefore, Changan Qiyuan’s sales volume can continue to grow, the biggest reason is that the price further down, pull down the threshold to buy cars, continue to meet the needs of the market and consumers.
If the above three models are the main sales models of Changan Qiyuan, then the launch of Changan Qiyuan E07 is a “muscle show” product of Changan Qiyuan in brand and technical strength.
Changan Qiyuan E07 positioning medium and large digital new cars, equipped with a new SDA platform, with variable body shape, leading intelligent driving and intelligent services, to provide users with outdoor mobile third space.
As the world’s first mass-produced variable new car, Changan Qiyuan E07 integrates three forms of car, SUV and pickup, which can really realize one car against more than one car and change the new car.
The new car, which will have a 5045/1996/1695mm length, width and height, and a wheelbase 3120mm, will be equipped with CDC air suspension, provide extended range and pure electricity options, and support 800V high voltage fast charging, which will be delivered by the fourth quarter.
Compared with the continuous progress of Changan Qiyuan the development of Deep Blue Automobile a subsidiary of Changan Automobile Group in recent years can be said to be at a standstill.
Although Deep Blue currently owns only the S7 sedan SL03 and SUV, the two cars are fairly competitive in their respective market segments.
On June 1, the 100th production car of the Deep Blue S7 was officially launched at the Deep Blue Nanjing Wisdom Factory.
The car was officially launched on June 25, 2023, and began delivery on June 30, with more than 10, 000 deliveries in 5 days, 50, 000 deliveries in 5 months, and 100000 production cars offline in less than a year, showing extraordinary strength.
Moreover, SL03 has also created a performance of more than 10,000 per month delivery in the fifth month on the market.
However, it is worth noting that the monthly combined sales of the two models have not been able to achieve a breakthrough of 20,000 vehicles, and even experienced a month-on-month decline at one time.
As a brand with deep knowledge in the field of extended range, Deep Blue Automobile is not as good as the zero-running car that became a monk in some months.
At a time when Deep Blue is struggling it should have been hoped that the launch of new models would boost sales.
However, the three models to be launched by Deep Blue this year are doomed to a comeback.
First of all, the first launch of the Deep Blue G318, which is a hard-looking add-on in the large SUV.
The hardline SUV is originally a niche market segment, and the total annual sales volume is not large.
No matter how strong the Deep Blue G318 product is, it will not become the main sales model of a brand.
And the most fatal thing is that Deep Blue needs a car that can sell more than ten thousand vehicles a month.
Therefore, the Deep Blue G318 not only can not provide too many increments, but may also affect the overall operational efficiency.
, followed by the L07 and S07 announced by the Ministry of Industry and Information Technology.
Dark Blue CEO Deng Chenghao stressed that the L07 is not a modified model of SL03, L07 pays more attention to intelligent technology, while SL03 takes sports technology as its core concept.
But everyone should be able to see that it is almost difficult to tell the difference between the two cars in appearance.
Therefore, it is difficult for Deep Blue to go further.
Of course in the era of “war” of new energy vehicles, it is not enough to lay out the mid-range mainstream market.
As a high-end new energy brand of Changan Automobile, Avita also occupies an important position of the whole group.
However, if you look at the sales of Avita all the time, it may not be the best of independent high-end new energy brands, but it must be the most stable player.
250000 yuan 265800 yuan Avita can’t sit still and the prices of Avita 11 and 12 are down again.
From the beginning of the Avita 11 mask in August last year, in this short period of eight months, the Avita 11 alone has successively launched the Avita 11 Hongmong Smart upgrade model and the Avita 11 Qianli driving model, the Avita 11 2024 model and so on.
Including the Avita 12, which went on sale in November last year, it is only April since the new 2024 Avita 12 was launched.
The starting price of the two models will reach 250000 yuan and 265800 yuan respectively, and the price will be further reduced while the configuration is increased.
And standard with 3 lidar, Huawei high-order intelligent driving system ADS 2.
0, 800V high voltage overcharge and a series of top-flow configurations, its competitiveness needless to say.
At present, only Avita 11 and Avita 12 models are on sale, which is also one of the least models among China’s new energy vehicle brands.
But through the operation of Avita 11 and 12, Avita has at least preserved the market volume, which is not easy in the current Chinese auto market.
Now Avita will welcome the most important helper, Avita 07, this medium-sized SUV with mainstream design, not only in shape but also in shapeAdd to the demand of mainstream consumer groups, and will also carry both extended range and pure electricity power.
With the support of range-increasing power, on the one hand, the selling price can be lowered, and on the other hand, it will also welcome more audiences.
From the perspective of the brand matrix, Changan Automobile’s independent new energy brand, composed of Changan Qiyuan, Deep Blue Automobile and Avita, is relatively reasonable in planning than other automobile groups.
There is not much internal friction, but it also covers different market segments.
Moreover, in terms of sales volume, these three brands are also at the upper-middle level.
The only problem now is how to create a pillar product.
Return to First Electric Network Home>.
