Bid farewell to the bitter “Golden Nine and Silver Ten”, China’s car market unexpectedly ushered in a more popular November, which may not have been thought of by many people.
Whether it is fuel vehicles or new energy vehicles, the good news has risen one after another.
The reason is also well known, driven by the real money policy, the new car market continues to rise.
A few days ago, Changan Automobile released data showing that in November, Changan Automobile New Energy sales exceeded 100000 for the first time, and from January to November, new energy sales exceeded 640000.
In terms of specific brands, Changan Qiyuan sold 18455 vehicles in November, Deep Blue delivered 36026 vehicles in November, and Avita sold 11579 vehicles in November.
According to previous information Changan’s new energy target this year is 750000 vehicles which is also the highest of the three major state-owned enterprises.
In other words, Changan New Energy will be able to complete the task by selling only 90,000 vehicles in the rest of December.
Judging from this upward trend, there is basically no big problem.
In fact, compared with Changan Qiyuan, Deep Blue Automobile and Avita have risen sharply compared with Changan Qiyuan.
In addition to the general environmental factors, it also has something to do with one’s own efforts.
However, through a simple algorithm is not difficult to find out, Changan automobile “V standard” iDD series has been a small car Lumin sales are also good.
Is it really not good for Chang an Qiyuan? Before answering this question, we should also review the brand development process of Changan Qiyuan.
On August 27, 2023, the Changan Qiyuan brand was officially released, less than one year and four months ago.
October 20, 2023 , the first model long an Qiyuan A05 launch.
In the following six months, Changan Qiyuan quickly laid out three products, including popular styles Q05 and A07, with a speed that can be said to be unpleasant.
Last month, Changan Qiyuan announced that its sales exceeded 18000, and its one-year cumulative sales exceeded 150000.
If you look at this data from the time dimension, the development of Changan Qiyuan is all right.
From another point of view, however, after Changan Qiyuan released 3 cars, or a year after development, Changan Qiyuan has entered a bottleneck period.
Basically, sales of less than 10,000 to 20,000 vehicles are maintained every month.
As the ancients said, if you don’t advance, you will fall behind.
Because, many other new energy car companies are making progress, Changan Qiyuan is still standing still.
This does not need too many examples.
Changan Automobile’s Changan Qiyuan brother brand Deep Blue Automobile is a good case in point.
From less than 20,000 per month to more than 30,000 in November, Deep Blue completed a class leap in only five months.
Also from the time dimension, Deep Blue Automobile, originally a new energy brand of Changan Automobile, was officially launched in April 2022, and Changan Deep Blue changed its name to Deep Blue Automobile within a week.
It was established earlier than Changan Qiyuan, so more people think that Deep Blue Automobile is the important responsibility of Changan Automobile’s new energy transformation.
Compared with the launch time of Changan Qiyuan products Deep Blue cars are much slower.
The first model of the Deep Blue brand, the Deep Blue SL03, went on sale in July 2022, and the second model, the S7, went on sale on June 25, 2023.
The third model, the Deep Blue G318, will be available for another year until June of this year.
After that, however, Deep Blue finally felt the pressure from the Chinese market and then quickly launched products such as S07, L07 and S05.
In other words, in the past few years, only SL03 and S7 dominate Deep Blue cars, sales are similar to Changan Qiyuan, but also remain at less than 10, 000 to 20, 000 vehicles.
This situation lasted until July this year and then began to reach a peak of 20,000 monthly sales in August.
Now Deep Blue is finally on the fast track, far longer than an Qiyuan, as well as many competitors of the same class.
It is expected that after the delivery of the S05 is accelerated, the potential of Deep Blue should not be underestimated.
This kind of Avita is not enough.
In addition to the rapid development of Deep Blue cars, Avita can also be regarded as crossing a class.
Monthly sales hovered from around 5000 to more than 10,000 in October and then to more than 10,000 in November.
Today’s Avita also has the strength to squeeze into the ranking, which can be counted as an explanation for the high-end development of Changan Automobile.
The high-end market in China is very large but the capacity of the high-end market of pure electricity is very small.
In the past Avita insisted on the high-end of pure electricity and therefore suffered a lot.
Fortunately, the outbreak of the extended market has given Avita an opportunity to grow.
The resolute layout of extended-range power is an important reason why Avita is able to rise quickly.
There is no doubt that the potential of China’s high-end market is huge.
however, in the segment of the high-end market of pure electricity, the situation is somewhat special.
Avita, as a brand that once adhered to the high-end line of pure electricity, is well aware of the warmth and coolness of this market.
In the past days, Avita has won the recognition of many consumers with its persistent pursuit of pure electricity technology and its positioning in the high-end market.
But at the same time, it is also under tremendous market pressure.
Due to the limitations of the high-end market of pure electricity, Avita has encountered a lot of challenges in expanding its market share.
Fortunately with the sudden rise of the extended market Avita ushered in a new opportunity for development.
Add-on electric vehicle, with its unique endurance advantage, has gradually become a new force in the new energy vehicle market.
Avita keenly captured this market change and quickly made strategic adjustments.
The resolute layout of extended range power has become an important reason why Avita is able to rise quickly.
It has not only increased investment in the research and development of extended range technology, but also actively launched incremental electric vehicle products that meet the needs of the market.
This strategic transformation not only enabled Avita to successfully seize the dividend of the extended market, but also laid a solid foundation for its further development in the high-end market.
At present, Avita has built a diversified product line, including Avita 11, Avita 12, Avita 07 and Avita 12.
Among them, as the first model that combines extended range and pure electric power, Avita 07 has rapidly become the mainstay of Avita sales.
In November, Avita sales reached 11579, another all-time high and exceeded 10,000 for the second month in a row.
With the launch of the Avita 11 dual power model, Avita has officially become the only high-end brand offering extended range and pure electric dual power options in the whole department, providing users with more choices, which will further boost market performance.
Of course, whether it is Changan Qiyuan, Deep Blue Automobile or Avita, in the face of such “excellent” achievements still cannot be taken lightly.
Since the beginning of this year, the dynamics of China’s auto marketThe complexity and complexity have far exceeded industry perception, and it is difficult to draw a conclusion on how car companies increase sales.
Therefore, only when the auto market is down can we maintain the momentum, which is a real success.
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