Fast Technology reported on September 26 that Avita held an Avita 07 launch conference this evening.
, At the meeting, Chang ‘an Automobile Chairman Zhu Huarong introduced Avita’s car owner data and future development strategy.
Zhu Huarong said that the latest big data shows that tower friends are a group of high-quality elite groups with good educational background, thoughts, connotations, artistic cultivation, and social status.
The ratio of male and female car owners is 6:4, and the proportion of people with a bachelor’s degree or above exceeds 70%, the proportion of users aged 25 to 45 reaches 90%, and the proportion of users who add and purchase accounts for 78%.
, among them, more than 37% of the car owners of are audio enthusiasts, digital geeks and personalized e-sports enthusiasts.
many are also users of traditional luxury brands.
The first car owned by Avita 12 owner was Mercedes-Benz, BMW, and Audi, accounting for 46.5%. .
At the same time, Avita owners also prefer to use smart driving.
At present, Tayou’s smart driving mileage has reached 166 million kilometers, accounting for about 30% of the total mileage.
Some car owners have exceeded 100,000 kilometers of smart driving journeys, accounting for 84% of the total mileage.
Avita will always be with CHN, gathering the unique advantages of Changan Automobile, Huawei and Ningde in the fields of vehicle R & D and manufacturing smart car solutions and smart energy ecology, and using the CHN innovative cooperation model to deeply integrate advantageous resources and create the ultimate experience.
product.
In the next three years, Avita will launch 17 new products including medium and large five-seat SUVs, large six-seat SUVs, MPVs and coupes.
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