Kuaifeng Technology reported on August 18 that Shen Ziyu, Chairman and CEO of Jixing Technology, emphasized the importance of China’s automobile industry entering the markets of Western developed countries at the opening ceremony of the Shanghai Jixing Brand Experience Center on August 16, and believed that Jixing was Geely Automobile’s key strategic fulcrum in this process.
Shen Ziyu mentioned that although it is difficult for Chinese brands to gain recognition in Western markets, Jixing ranks second in China’s export rankings to Europe in 2023, with export volume twice that of BYD.
, Qin Peiji, COO of Jixing Technology, also pointed out that although Jixing may not be well-known in China, its brand strength is strong, and its products include Jixing 4.
Relying on its strong genes and capabilities, it is expected to quickly narrow the gap with market leaders.
Shen Ziyu said frankly that Jixing needs time to develop, and recognized the current situation and timing in the Chinese market, and clearly stated that brand development takes time.
Currently, the polar star is preparing two new models-the polar star 7 and the polar star 8, which are expected to be launched one after another in the next two years.
Shen Ziyu said that despite the challenges of slowing the pure electricity market and price pressure, Jixing will continue to invest in the development of new products.
Jixing has obvious advantages in globalization.
In 2023, it will rank first in sales exported to the United States and second in the European market.
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, Jixing has established 192 retail points and 1149 service points around the world, and plans to enter seven new markets including France, Czech Republic, Slovakia, Hungary, Poland, Thailand and Brazil in 2025, expanding the market to 34 countries and regions.
Shen Ziyu also revealed that the Polar Star 3 has started production in South Carolina, the United States, and the Polar Star 4 is planned to be produced in South Korea in 2025.
However, Jixing’s success in the Chinese market still faces challenges.
When discussing the price war, Chinpeiji pointed out that new forces electric vehicles need to succeed on both products and brands, and Jixing is working towards this goal.
Jixing’s goal is to achieve a balance of products, brands and prices within 2-3 years to consolidate its position in a highly competitive market.
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