A few months ago, a yellow Geely Galaxy E8 came to the AutoLab studio.
Colleagues watched one after another, and under the soft light box of the studio, they praised the car’s great design.
Personally, Geely Galaxy E8 is one of the most beautiful designs of new energy cars in China.
Its body posture and lines, under the premise of meeting the practicality of the space, there is no extra fancy decorative design, concise and not exaggerated.
Well, it seems that everyone has a good eye.
Because just recently, Galaxy E8 has been recognized by nearly 40 international authoritative judges and won the “2024 Red Dot Product Design Award”.
You might say that other brands have also won the Red Dot Design Award.
That’s true, but this is Geely Galaxy E8 won the red dot design award after the IDA Design Award, the iF Design Award and the MUSE Design Award.
This proves that the design of Geely Galaxy E8 does have something.
International judges must have different preferences for design.
For example, you will find that many of the awards are foreign products.
In addition to cultural differences, the international judges rated the design itself, there is another factor they attach great importance to.
That is, it must be an original design.
Geely Galaxy E8 can be affirmed by many international judges, in addition to the design itself, it is believed that the original design of E8 has won the vote.
Today let’s talk about a new topic: how can China’s automobile industry open up the world competition pattern? In just a few years, China’s new energy vehicles seem to be ahead of many international brands in many aspects from design, manufacturing to the integration of the entire industrial chain.
Especially from 2023 to the present, the hottest topic is the automobile industry going out to sea.
The present stage is the critical period for China’s automobile industry to go to sea, and the most representative of China’s automobile business cards is the industrial route based on China’s intelligent science and technology.
Has this really achieved “corner overtaking”? China’s automobile industry wants to rush out of China to the world, in addition to the development of intelligence, manufacturing and industrial chain.
The role of automobile design is also becoming more and more important.
Especially at this stage is the critical period for China’s automobile industry to go to sea, in order to win the recognition of the world, we can not rely on some “salute classic” design.
Because if you want to win the world, you must win the respect of others.
Only by adhering to the original design can we open up the world competition pattern for Chinese cars.
Insisting on original design is a very “lonely” thing, especially in the period of serious volume in the domestic automobile market, often some “salute classic” rapid design always have to get “short and fast” benefits.
If a car factory insists on original design, it cannot be confused by short-term interests and topics, but regards adhering to original design as an attitude of practicing long-term doctrine.
Because the road to original design will be full of risks and exploration, and it will not be as easy to trick as the “salute classic” design.
Back to the product itself, take the actual model as an example.
Geely Galaxy E8 is a car that practices original design.
In terms of appearance, Galaxy E8 adopts a new design language of ripple aesthetics, which is another breakthrough in Geely’s original design.
The front face of the ripple grid with a glowing Geely Logo makes the car show a strong sense of motion when it is static.
The headlights of Galaxy E8 are called “Flying eaves Tiger Vision”.
The rising momentum gives the front face a vivid expression.
At the same time, more than 20 aerodynamic design details, such as the design of the flying eaves tiger headlight angle, deduce the aerodynamics of the whole vehicle to the extreme, thus achieving a very low wind resistance coefficient.
At this point, I am really glad that there are still Chinese car brands like Geely that have been adhering to the original design.
The design inspiration of all Galaxy series models comes from the prototype car of the Galaxy family-Galaxy Light.
At the beginning of last year, at Geely Design in Shanghai, we first saw the light of the Milky way, which is still in secret.
When talking about it, Geely’s designers said that the prototype car should not only lead the aesthetic system of the future Galaxy series of models, but also emphasize that the design wants to inherit Chinese aesthetics and jump away from the stereotyped homogenized design of electric vehicles.
So, how to inherit Chinese aesthetics? Time goes back to 2016, when the design of its own brand set sail.
Geely Boyue, designed in 2016 by designer Peter Hobley, incorporated a lot of Chinese elements into the design, with the front face grille using “water ripples”, which was later followed by the Boyue PRO.
The original design based on Chinese culture also makes the Geely Boyue model popular among Chinese people and sells well all the year round.
The design of “ripple aesthetics” has continued to today’s Galaxy family models, this design concept has been fully reflected in Galaxy E8 and other models, while emphasizing the integration of inductance technology and Chinese aesthetics.
It can be said that the Chinese original design represented by Geely not only brings new paradigm thinking of automobile design in the global intelligent electric era, but also opens up the world competition pattern for Chinese automobile design.
Originality is very difficult, but it is the only way for Chinese automobile design to go global, and there are no shortcuts.
The difficulty of original design requires you to continuously invest your strength to trace the source of the top culture and the aesthetic insight of the base plate.
What’s more, it needs continuous investment in education to inject innovative and long-term development power into the original design.
As seen today, Geely has made the greatest achievement of Chinese car brands in the field of car racing.
But veteran fans may know that all these achievements are hard to come by.
Geely built Formula Geely single race more than a decade ago and took part in the CCC (the predecessor of CTCC) National RV Rover.
It is precisely because of continuous investment in various fields that Geely has achieved what it is now.
In terms of design, Geely also continues to invest and innovate in the education mode for the future of original design.
Europe, as the birthplace of the automobile, is an important region for the development and innovation of the global automobile industry.
The long-term partnership between European universities and enterprises constitutes an important driving force for innovation.
In April this year, Geely Italy Innovation Design Center joined hands with Pforzheim University in Germany to explore the future of global automotive design.
The professor of Pforzheim University led the graduate students and team of this major to visit Geely Italian Innovation Design Center, and the two sides exchanged views on the new global design paradigm in the future automotive design and smart electricity era.
In China, Geely Design cooperates deeply with Jingdezhen Ceramic University, a leading institution of clay sculpture education, and uses the joint school-running mode of “Jingdezhen Ceramic University Automobile Oil Mud Model Geely Class” to train “automobile sludge model” industry talents.
No matter today’s computer designHow advanced it is, every international designer we have interviewed will mention the clay model, which is indispensable in vehicle design.
However, there are few relevant courses in domestic colleges and universities, while Geely Design quietly promotes this basic education.
When some car factories continue to launch “homage classic” designs, Geely has indeed managed not to be confused by short-term interests and topics, and set the original design as an attitude of practicing long-term doctrine.
Just as Geely Galaxy E8 has won many international well-known design awards, Geely’s original design has obviously been recognized by the international design community.
These awards are not only an affirmation of Geely’s design team, but also an encouragement and promotion to China’s automobile design industry.
When it comes to Chinese original design, Geely designers believe that the 5000-year-old Chinese culture has given them infinite vitality: the vast natural scenery of 9.
6 million square kilometers and the starry historical treasures are their inexhaustible sources of inspiration.
Geely Automobile Design has absorbed the quintessence of Chinese culture from its inception and is integrated into modern technology in today’s new energy era.
After Galaxy L7, Galaxy L6 and Galaxy E8, Geely Galaxy’s original technology flagship SUV will be unveiled at the Beijing Auto Show on April 25.
As Chen Zheng, vice president of Geely Automobile Group, once mentioned, “the rise of the new paradigm of Chinese design is by no means the words of one family, let alone a temporary struggle to win or lose, but the responsibility and mission that our generation of designers must shoulder.
” continue to innovate and strive for Chinese original design.
” The original design of Chinese cars has just begun.
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