Can Corolla be re-launched and launched? Can it compete with domestic new energy?

In 1966, in the most successful year of motorization in Japan, Toyota launched the first-generation Corolla.

After 12 generations of innovation, Carola has won 54 million sales worldwide, setting the industry record of the first sales in the world, and has become a veritable “king of sedan chairs”.

Nowadays, under the tide of being younger and more athletic, and tapping new growth points in the stock market, the Carola family has also come up with a new plan: Carola Ruifang.

Corolla Ruifang officially went public in January 2022 and became the value benchmark in the 100000-level SUV market.

On June 13, Carola Ruifang launched elite and deluxe models, further strengthening the intelligent and high-quality configuration.

From the price point of view, the price range of the new Carola Ruifang is 129800 yuan-184800 yuan.

In addition, Carol Larry has made a comprehensive upgrade in intelligence, equipped with the new Toyota Pilot high-end smart car, and supports the wireless interconnection of the three major CarPlay/HiCar/CarLife mobile phone systems, as well as OTA upgrade and other functions.

It has been on the market for two years, and its cumulative sales have exceeded 270000 vehicles.

It is a well-deserved popular model under FAW Toyota.

With the change of the times and the needs of users, Carola Ruifang intelligent electric hybrid engine version also should be the trend.

However, in the face of fierce market competition, what are Carola’s chances of winning? Look at the product: release my young personality, the new Carola Rui put all out the aesthetic appeal of young users.

From the point of view of appearance, as a member of the “release” family, Carola Ruifang not only has the dexterity of Carola, but also has the power of “Big Brother” RAV4 and Crown Lu.

The Carola Ruifang has a body size of 4460 × 1825 × 1620mm and an ultra-long wheelbase of 2640mm.

On the whole, Carola Ruifang basically achieved the coexistence of dynamic and wild, with both youth and personalization.

In addition, the intelligent hybrid twin version also has a blue background logo and “HYBIRD” logo, showing a distinctive temperament.

From the point of view of the interior, Carola is available in black, brown and peacock blue, supplemented by high-texture leather, metal strips, atmosphere lights and so on.

It is worth mentioning that the Carola is a deluxe version with a soft front door panel and an electric leather seat that makes long-distance self-driving comfortable.

From the power point of view, the Corolla Ruifang provides 2.

0L fuel engine, which matches the CVT CVT and 2.

0L intelligent electric hybrid twin engine, and matches the E-CVT CVT power combination.

Specifically, the new Corolla Ruifang is equipped with Toyota’s fifth-generation intelligent electric hybrid dual-engine system, and the newly developed ternary lithium battery is 34% smaller, 44% lower in weight and 8% higher in output power than the previous generation.

The newly developed drive motor is not only smaller, but also has a maximum output power of 83kW.

Under the TNGA 2.

0L Dynamic Force engine, the maximum output power of the system is as high as 144kW, and the comprehensive fuel consumption reaches the lower 4.

56L/100km of the same level (WLTC operating mode).

The characteristic of no charging can provide users with travel guarantee in full temperature range, full speed range and full scene.

In addition, as a model based on the TNGA platform, the Corolla Ruifang uses a low center of gravity design, which can maintain a stable body posture in the state of turning and high speed, with a minimum turning radius of 5.

2m, so that the Carola Rui can turn smoothly and quickly when it is put into storage, U-turn and parking.

Intelligent upgrade to make it safe and comfortable.

Unlike earlier products, the new Corolla Rui has made great progress in intelligence.

Carola Ruifang’s new Toyota Pilot advanced smart car reached the L2 + level and belongs to the first echelon in the industry.

With the blessing of leading technology and strong computing power, as well as up to 20 auxiliary functions, the perception and prediction ability of intelligent assistance are comprehensively improved, and the risk identification is greatly advanced.

Carola Ruifang comes standard with Toyota Pilot high-end smart car and Toyota Space smart space.

Specifically, Toyota Pilot advanced intelligent driving includes eight active safety systems, including PCS pre-collision safety system (including pedestrian identification in front), DRCC dynamic radar cruise control system (including full speed domain following function), LTA intelligent lane tracking system, EDSS emergency driving stop system and so on.

In addition, the Carola Ruifang is equipped with 7 SRS airbags (the flagship version carries 9 SRS airbags) to ensure the safety of drivers and passengers from all directions.

The Carola Ruifang is equipped with a 7-inch TFT color multi-function information display (the flagship version is a 12.

3-inch all-liquid crystal composite dashboard).

The best-selling model is equipped with a 10.

25inch multimedia intelligent online navigation system and can achieve double-screen linkage.

The 10.

25in multimedia intelligent online navigation system has a high screen definition and supports CarPlay/HiCar/CarLife/ wireless interconnection.

At the same time, the intelligent voice interaction function carried by Karolaj can realize continuous conversation for 30 seconds, and multiple voice instructions can be executed in one wake-up call.

Even in remote mountain areas where the network is underdeveloped, offline maps can provide users with accurate navigation.

The functions of receiving, reading and sending information can be realized by voice, so that the driver can focus on driving.

In addition, Carola Ruifang Elite Edition supports keyless entry, remote startup through mobile phone APP, as well as car search, window control and other functions.

It is worth mentioning that subsequent users can also ensure that the car-machine system is often used and updated through the remote OTA upgrade function.

FAW-Toyota product matrix continues to improve, from the overall layout, FAW-Toyota SUV camp, A-class market has Yize small models, B-class market has Rongfang such best-selling models, B-level market is Lingfang alone, its product matrix has tended to be perfect.

However, after careful study, we will find that the A + level market segment between A level and B level is still worth digging in a comprehensive way.

If in the car field, FAW Toyota has launched the Asian lion, then in the SUV field, Carola Ruifang perfectly fills the gap.

The range of 10-200000 yuan is the most popular SUV market segment at present.

As a global SUV model under Toyota’s TNGA framework, it has strong competitiveness in this sector.

Especially in the young group users, with the distinctive characteristics of leather and durable personality, it has won a good reputation.

Perhaps, in the current popularity of new energy vehicles, it has been thought that Toyota as the representative of the fuel vehicle market has been challenged.

However, when we open the sales list, we will find that the monthly sales of the Karolaari are basically maintained at more than 10,000, and the so-called awareness of the decline of joint venture cars is basically impossible.

Establish.

, It can be seen that this non-plug-in hybrid SUV is built based on the TNGA architecture.

It has no anxiety about finding a charging pile.

It is equipped with Toyota’s fifth-generation intelligent electric hybrid twin engine and consists of a 2.

0L naturally aspirated engine, an electric motor, and an E-CVT continuously variable transmission.

It is between Ize and RAV4 Rongfang, and a model with an overall size similar to BYD Yuan PLUS can also be used in domestic new energy products and similar products.

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