Kuaidi Technology reported on July 8 that as BYD’s high-end brand, Tengshi’s target market is not only domestic, but even in the European market where there are many strong players, Tengshi has plans to enter.
According to Autocar, Yi Sun, head of Tengshi’s European products, revealed that BYD is negotiating with potential dealers to introduce the Tengshi electric brand to the European market.
Yi Sun said that Tengshi’s positioning in the European market will directly compete with first-tier luxury brands such as BMW and Audi.
BYD’s goal is to become a global brand, so it must appear in all major markets.
, BYD’s first Tengshi model planned to be sold in Europe is the new Z9 GT station wagon.
Officials have not yet announced its official launch date.
In the future, Tengshi will also plan to introduce other models in the European market, and Tengshi is currently considering changing the standard of the Formula Leopard 5 and selling it to overseas markets as the Tengshi brand.
Yi Sun pointed out that BYD is now paying increasing attention to the European market and is also strengthening its local European R & D team to better meet the needs of European consumers.
The entire vehicle engineering is still led by the Chinese team.
As of now, BYD’s models are mainly developed in accordance with Chinese standards, and future models will be developed in accordance with global standards to improve engineering efficiency in all markets.
In addition, it is worth mentioning that in addition to the European market, BYD has also accelerated its layout in Japan, an established automobile power, and the layout of the Korean market is also accelerating.
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