In the recent Chinese auto market, there are two sets of data that are particularly encouraging.
First of all, in the first four months of this year, sales of self-branded passenger cars reached 4.
664 million, an increase of 26.
7% over the same period last year.
The market share officially broke through the 60% mark, successfully reaching a record high of 60.7%. Secondly, from May 13 to 19, the insurance volume of China’s new energy passenger vehicles reached 68000, and the terminal insurance penetration rate of new energy passenger vehicles broke through the 50% mark for the first time, reaching 50.2%. The important meaning that I read out from it is focused on: “the speed of the wave of electrified transformation is far beyond everyone’s imagination.
” In the new track of rule reshaping, Chinese car enterprises stood up thoroughly and quickly mastered the power of product definition and pricing.
” It is precisely based on this background that the joint venture brand is in decline, and the joint venture fuel car is heading towards sunset.
Of course, in the process, if you try to choose the most outstanding player, I believe many people will vote for BYD without any dispute.
This brand, which claims to be the “global leader in new energy vehicles”, is undoubtedly running desperately in all dimensions this year.
As everyone knows, on May 28, Beijing time, under the Yongning Gate of the city wall of Xi’an, the protagonist of today’s article once again handed over an answer that was very “blown up” and even caused a shock in the whole industry.
Whether it is the stunning debut of the fifth generation DM technology, or the official launch of Qin L DM-i and Seal 06 DM-i, they all interpret a sentence with practical actions: “from no man’s land to the next no man’s land, technology is always the thickest background of BYD.
” Redefine the ceiling of mixing technology, “the most advanced technology in the world is in China!” The global interruption has entered the moment of China! ” To be fair, every BYD press conference will be deeply touched by some details.
This time, when Wang Chuanfu, standing in the spotlight in the middle of the stage, threw out the words at the beginning of this paragraph, he really felt the pride from the bottom of his heart.
As the absolute strength to support his view, sales of Chinese plug-in models increased by 85% in 2023 compared with the same period last year, making it the hottest track in the new energy market.
So far, the cumulative sales of BYD mixed models have exceeded 3.
6 million, and one out of every 2 mixed models sold in China is BYD.
For every 4 mixed models sold in the world, three are Chinese brands.
It is obvious that BYD has led China to plug in and become the mainstream route of global automotive technology.
Homeopathy, looking back at the present, BYD DM technology has gone through four iterations and 20 years of development, overcame various difficulties and challenges, survived the trough, and has become more and more mature.
In the fifth generation, it will achieve a more extreme pursuit and move towards the next “no man’s land”.
Specifically, it has achieved the highest engine heat in the world of 46.
06%, the lowest fuel consumption of 100 kilometers in the world, and the longest comprehensive range of 2100 kilometers in the world, once again rewriting the history of global automobile fuel consumption and creating an era of “2” fuel consumption.
the ceiling of mixing technology is redefined.
Looking deeper, the reason why the fifth generation DM technology can achieve the above three exaggerated parameters is mainly due to the following three points.
First, the power structure based on electricity.
Pass on the previous generation, surpass the previous generation It is mainly powered by high-power motor and large-capacity power battery, supplemented by engine.
Core components are comprehensively upgraded to achieve another breakthrough in overall performance.
Second, full-temperature vehicle thermal management framework.
The industry’s first full-temperature vehicle thermal management architecture consists of three parts: battery thermal management, front engine room thermal management and cockpit thermal management, which no longer solve the thermal problems of each system in isolation, but achieve balance through intelligent dispatching of vehicle heat sources.
ensure the lowest energy consumption.
Third, smart electricity integrates the electronic and electrical architecture.
The smart electric fusion electronic and electrical architecture based on “Lianji”, through the deep integration of VCU and double MEU, the computing power of the chip is greatly improved and the performance is stronger.
And realize the first three-brain integration in the world, comprehensively improve control efficiency, reduce static power consumption, and integrate high-voltage charging and distribution module.
Give full play to the performance and integration of the whole vehicle, creating the first seven-in-one power domain control of plug-in hybrid.
The parameters of the new generation special engine are 1.
5L:74kW, 126Nm, the parameters of the new generation EHS electric mixing system are EHS120:120kW, 210Nm, and EHS160:160kW, 260Nm, and the new generation special blade battery is 10.
08kWh and 15.
87kWhitt12V lithium iron phosphate small battery with the same life as the whole vehicle, which realizes lead-free.
To sum up, the fifth generation DM technology is based on the pursuit of extreme energy consumption and extreme experience, and takes the fourth generation as the cornerstone to comprehensively optimize and upgrade the core components such as engine, motor, battery and so on.
In my eyes, the pertinence of this plug-in system is very accurate, which not only makes up for the previous “regrets”, but also achieves the maximum balance and efficiency in similar hardware dimension, software dimension, cost dimension and supply chain dimension. “46.06%, 2.
9L, 2100 km” is really too exaggerated, really too strong, like a sharp sword, straight into the hinterland of the joint venture fuel car, it also makes people more and more deeply understand a truth: “technological breakthrough is always the best way for the new king to ascend the throne.
” The fifth generation DM technology of BYD is so horrible.
There is no room for joint venture cars.
Just after April, there is still a set of data worth watching.
There are 11 models with wholesale sales of more than 20, 000 passenger cars, while BYD successfully occupied 6 seats with 80860 of the Song family, 51170 of the Qin family, 34832 of the seagull, 32800 of the destroyer 05, 22051 of the Yuan family and 21509 of the Han family.
Absolute dominance needless to say.
However, throughout the compact and intermediate car market, the joint venture brands led by German and Japanese still occupy a large share.
Similar to Carola, Xuanyi and Lang Yi, including Camry, Accord and Passat, still occupy the buying minds of some consumers.
And this position, BYD must seize as much as possible.
After all, there is a saying in China’s car market that “the one who gets the car wins the world”, which is a crucial war for its ambition.
“We don’t play dumb, release is mass production!” Fortunately, with another confident statement by Wang Chuanfu at the press conference, we saw the “brand-new card” of BYD’s continuous attack on the joint venture fuel car.
And the protagonist in his mouth is Qin L and Seal 06, which are equipped with the fifth generation of DM technology.
The two sedan chairs are mixed.
The car, in terms of comprehensive product power, has a sufficiently advanced interior and exterior design, a sufficiently superior vehicle size, a sufficiently excellent driving experience, and an invincible long board in terms of fuel consumption and battery life.
, basically armed to the teeth.
According to tests conducted by some media and BYD executives close to real operating conditions, both Qin L DM-i and Haibao 06DM-i have lower power-loss fuel consumption than the officially claimed 2.
9L, and their comprehensive battery life is longer than the officially claimed 2100 kilometers.
Such a “reverse false standard” further consolidates the competitiveness of the two.
In comparison, what is even more unexpected is the selling prices of Qin L DM-i and Seal 06DM-i.
, In the end, the two cars adopted exactly the same strategy, with the entire series of 99,800 yuan to 139,800 yuan, which had the attitude of “closing the throat with one sword”.
Coupled with the replacement subsidies given by the state and manufacturers, they could further explore the situation to lower.
Anyway, with a budget of less than 100,000 yuan, you can buy a plug-in sedan with both sky-high fuel consumption and battery life performance and a wheelbase of close to 2800 mm.
This is BYD’s ruthless “killer move”.
, and the admission of Qin L DM-i and Seal 06DM-i, together with Qin PLUS DM-i, Destroyer 05, as well as Han DM-i and Seal DM-i, completed the price range from compact to mid-class sedan market, ranging from more than 70,000 yuan to more than 200,000 yuan, comprehensive and thorough coverage.
What is even more fascinating is that many joint-venture cars have just been completed or are undergoing major replacement, and many competing products are unstable or at a chaotic pace.
The choice of BYD Qin L DM-i and Seal 06DM-i arrived at this time, and the lowest starting price is only 99,800 yuan.
It looks like “taking advantage of your weakness and killing you”, and the subtext is: “In China’s mainstream car market, it’s time for a change of dynasties.
” In addition, you should know that with the release of fifth-generation DM technology, BYD will soon radiate it to more and more models of its vehicles, further accelerating the process of converting oil to electricity, and the living space of joint venture brands will become smaller and smaller.
In short, the strong are king, technology comes first, and the Chinese car market has changed.
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