During the just-concluded National Day holiday, several leading Chinese new energy car companies smiled on their faces.
It is no exaggeration to say that orders are almost soft.
Hongmeng Zhihang 28600, ideal 20, 000, Xiaopeng 16000, Deep Blue 14000, Polar Krypton 10, 000, Tengli 10, 000, Avita 7, 000, Xiaomi 6, 000.
Anyway, it is the same saying, “in this era of demand everywhere, as long as the product is strong enough, the end consumers will rush to pay the bill.
” What really shocked me is that, compared with the crazy output of the above contestants, there is news that BYD, as the “devil”, harvested an order of 160000 cars in just seven days.
Yes, you heard me correctly, although there was no official response.
Yesterday, I went to the exhibition with Boss Wang, who paid close attention to and attached great importance to the grand occasion of this year’s National Day Auto Show.
He visited the exhibition site and conducted in-depth discussions with everyone.
” This year’s National Day Golden week Auto Show is different from the usual, the government’s multiple subsidy policy has fully stimulated the vitality of the market, further benefited the general public, and realized the superposition of multiple benefits! State subsidy, city subsidy and district subsidy for triple car purchase are centrally released, attracting a large number of consumers to pour into the auto show to learn about the latest trends and car purchase subsidies! ” Just two simple paragraphs from Lu Tian, general manager of the sales department of BYD Dynasty.
In the picture below, in addition to Lu Tian, you can see Wang Chuanfu, chairman of BYD, who is firmly in position C, as well as Li Yunfei, general manager of BYD brand and public relations department.
Such an executive lineup seems to be able to reflect the protagonist of today’s article from the side, attaching importance to this short holiday.
Of course, it also directly reflects BYD’s ambition to win the final quarter of 2024.
In fact, on October 1, Beijing time, it officially released its September report card.
Quite excitingly, it once again set an all-time high and drew a perfect full stop for the whole third quarter.
First of all, it is worth sharing that BYD has passed the milestone of 400000 monthly sales.
Specifically a total of 419426 new cars were sold.
Of this total, 417603 passenger cars were sold, an increase of 45.
6 per cent over the same period last year.
The sales of pure electric passenger cars and plug-in passenger cars were 164956 and 222384 respectively.
In the face of such a result, can not help but continue to throw out a previous judgment: “this year’s Chinese car market, the mix will continue to shine.
” In contrast, due to various reasons, the growth of pure electricity will slow down.
And only the brand with two technological routes going hand in hand can be called a real giant.
” There is no doubt that the protagonist of today’s article has been proved by bright numbers.
As the absolute main force of BYD, Chao.
com sold a total of 204605 new cars in September.
Including Qin family (Qin PLUS, Qin L) sold 75785 new cars, Han sold 24525 new cars, Tang sold 12552 new cars, Song family (Song PRO, Song L, Song L DM-i) sold 46125 new cars, Yuan family (Yuan UP, Yuan plus) sold 45618 new cars.
In contrast, Ocean.
com sold 194099 new cars in September.
Including Seagulls, Dolphins, Seals (EV, DM-i, 06 DM-i), Seals (07 EV, 05 DM-i), Sea Lions (07 EV, 05 DM-i), destroyers 05, frigates 07, Song PLUS (EV, DM-i) sold 43010 new cars and e2 Honor Edition.
As for the “new luxury” trend, a total of 10299 new cars were sold in September, including 8122 for the D9, 1172 for the newly launched Z9GT and 1005 for the N7.
Correspondingly, 310 new cars were sold, including 294 of U8 and 16 of U9.
As the only product on sale under equation Leopard, Leopard 5 sold a total of 5422 new cars.
To sum up, relying on the “saturated” attacks of Dynasty net and Ocean Network, it can be said that BYD has completed a “high wall” that suffocates competitors in various market segments of China’s auto market below 200000 yuan.
Occupy the absolute voice and initiative.
Correspondingly, rationally and objectively, to the market segment of more than 200000 yuan, BYD has not been as strong as imagined so far.
There is a lot of room for progress, no matter whether it is momentum, look up, or equation leopard.
In order to become an “oligarch” in the real sense, we must improve our gold content in all aspects and prove ourselves in the market segment of more than 200000 yuan.
For the protagonist of today’s article, this battle for heights is not to be lost and crucial.
In addition, throughout the September report card, BYD passenger car overseas sales reached 33012, or should give some applause.
However, according to the current global economic environment, its road to “going out to sea” is bound to be full of thorns and difficulties, but it is still willing to believe that this “global leader in new energy vehicles” will create its own miracle.
From January to September this year, the cumulative sales of BYD passenger cars has reached 2736401.
As we all know, the impact of 3.
6 million vehicles will be the annual sales target of the protagonist of today’s article.
According to the trend that monthly sales have exceeded 400000 in September, it is undoubtedly very easy for BYD to simply convert less than 1 million vehicles to the rest of the last quarter.
So, do you think BYD is expected to hit 4 million vehicles this year? To continue the simple conversion, about 1.
27 million vehicles need to be completed in the last quarter, with an average monthly sales of more than 420000 vehicles.
Combined with the importance it attaches to the National Day holiday, as well as the groundwork for September, the possibility is increasing rapidly.
In other words, BYD hit 4 million vehicles with all its strength.
After all, as Wang Chuanfu once mentioned: “this is the era of fast fish eating slow fish, not the era of big fish eating small fish.
If car companies don’t rush up in the next 3-5 years, they won’t have a chance.
” At the moment, the protagonist of today’s article is undoubtedly trying his best to expand his lead, forming the so-called “herding effect” in China’s auto market, thoroughly occupying the minds of potential customers.
From 451000 in 2019 to 426000 in 2020, to 730000 in 2021, to 1.
868 million in 2022, to 3.
024 million in 2023, to 4 million this year.
Throughout history no independent brand has been able to achieve such a “crack” for a long time.
Advanced.
, At the same time, according to relevant statistics, BYD in August has surpassed Volkswagen to rank second in the world with sales of 385,100 vehicles, only lagging behind Toyota with 656,700 vehicles.
In September, it is foreseeable that it will widen its position with Volkswagen and narrow the gap with Toyota.
Ask yourself, what did BYD do right? Taking advantage of “the right time, the right place, and the harmony of people” is the answer I give.
Look at the wind outlet, persevere, risk your life to gamble, and finally bloom.
However, you must know that whether it is Toyota or Volkswagen, the reason why it can stand at its current height and become a recognized leader is that it has not gone through decades of deep cultivation and layout, stepped through inevitable pits, paid a painful price time and time again.
BYD is trying to be on an equal footing with them and transform into a truly global car company.
It will never be easy to talk about.
There is still a long way to go.
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