“even black and red is red”, the effect of traffic is making the automobile industry restless and flocking to it.
A passionate speech by Lei Jun, the “top” of the car circle, made Xiaomi SU7 set a record of more than 50, 000 units in 27 minutes on the market and more than 75000 units in 28 days.
Wei Jianjun and Yin Tongyue, the leaders of traditional car companies who have lived behind the scenes for a long time in their sixties, began to integrate into social platforms and do live broadcasts.
“Uncle Red” Zhou Hongyi incarnated as the “only car model” at the Beijing Auto Show, constantly active in various hot topics, playing with traffic codes.
Jia Yueting, who was ridiculed for “returning to China next week,” although he is on the other side of the ocean, is also committed to the hot spots in the car circle, and announced a few days ago that he would do a commercial IP to open the way to cash in traffic.
And, just last night, its latest released video emphasizes that what you need to do is not a simple live broadcast with goods that netizens guess, but to explore a new path of IP e-commerce 2.
0 era through model innovation, AI technology innovation, IP e-commerce globalization, Chinese brands and products going out to sea on the basis of light operation.
, photo source: Jia Yueting personal social platform screenshot, Jia Yueting: to be the most influential Chinese business IP in the world, during this period, it has become a trend for car bosses to build business IP.
The main purpose is very simple, is to maximize the car brand out of the circle, boost product sales.
Jia Yueting, on the other hand, wants more-to cash in a commercial IP.
Jia Yueting posted a video on his personal social platform on May 7, in which he made a tangled decision to commercialize his personal IP in order to “make some money as soon as possible, pay off some debts, partly rescue the company, subsidize car building and strive to support the basic operation of FF (Faraday Future).
” The video has been released, can not help but cause a large number of netizens to speculate, set off another round of public opinion the best part, after Gaohe live broadcast with goods to save themselves, Jia Yueting also want to embark on this road? Is it true that there is a live broadcast at the end of the car? However, the popularity of this topic has not subsided, and then three days later, on the evening of May 10, Jia Yueting sent another video to explain the specific practices of the commercialization of personal IP.
I have to say, Boss Jia’s hot spot rhythm is quite accurate.
Moreover, Jia Yueting has also given himself a very high degree of value in the era of IP e-commerce 2.0. Photo source: FF, according to Jia Yueting, first of all, he will take full transparency and instant video communication, use all the personal income from the commercialization of personal IP to repay debts and help FF build cars, repay debts as soon as possible, build cars, repay debts, return home, and fulfill the promise of an entrepreneur.
Second, he hopes to play a unique bridging role for China, the United States and overseas markets around the world.
“all along, my dream and practice is to bring original and innovative Internet ecological and AI ecological products and technologies to the world.
This unprecedented experience has helped me to become one of the most influential Chinese business IP in the world.
” Third, I hope that through the commercialization of their own global IP values, Chinese enterprises and businesses can help “products go out to sea” and “brands go out to sea”, bring high-quality Chinese goods and supply chains to the United States and overseas, and stimulate foreign demand.
In his view, IP e-commerce in Europe and the United States is still in the state of China six or seven years ago, with great potential for development.
“at the same time, we hope to become a link between high-quality brands and products and users in the Chinese market, and contribute to the upgrading of Chinese users’ consumption and stimulating domestic demand.
” Fourth, share your “failure study” experience.
“I will share my experience of success and lessons of failure with my followers and supporters free of charge.
I at least hope that my” failure study “will make everyone step on less pitfalls, grow faster and be more successful.
I will also invite entrepreneurs and striver friends to join me to share our story.
” From the commitment to repay debts, build cars, and return to China as soon as possible, to create the most influential Chinese business IP in the world, to help Chinese enterprises and merchants’ products and brands go out to sea, and then to share the experience of “failure learning,” there are four points that show “height.
” However, based on its own credibility and popularity, the follow-up actual performance of IP e-commerce remains to be seen.
The boss grabbed the traffic at the end of the game, Jia Yueting placed IP to cash quickly, talking about car circle stars, Lei Jun and Musk became popular.
The head of a car company can not only greatly reduce the marketing cost of the company and products, but also have the ability to create momentum that can not be matched by traditional marketing.
This is why Zhou Hongyi not only wants to personally do IP, directly chase the dividend of traffic and become a “new online celebrity”, but also teach Nahan car to learn from Xiaomi and learn more about Lei Jun’s marketing ability.
Take the recent Internet celebrity Zhou Hongyi, for example, who repeatedly “teased” Jia Yueting, climbed to the roof of the Mengshi 917 and became the only “car model” of the Beijing auto show, sold Maybach for a new energy car, and lost his hat during the live broadcast of a test drive of Xiaopeng flying car.
Has created one IP marketing event after another and has been on the hot search list for a long time.
Although the move did not bring about a fundamental change to 360, it did not affect Zhou Hongyi to become the king of traffic from the Internet to the automobile industry.
Photo: Zhou Hongyi Weibo screenshot, also a celebrity in the Internet wave, Jia Yueting not only has been in the limelight, but also knows how to “play” with popularity and traffic.
This is the case when Jia Yueting’s seat wants to make a speech on the realization of commercial IP.
Looking at Jia Yueting’s personal social platform data, it does have the ability to realize IP business.
Based on his early adventures on the Internet, Jia Yueting’s fans have a certain advantage.
At present, Jia Yueting has more than 15 million Weibo followers, not only with the hashtag “hot car talent”, but also second only to Lei Jun among those entrepreneurs Weibo who are still updated normally.
Meanwhile, Jia Yueting’s Douyin account, which opened only in May last year, has more than 1.
47 million followers and more than 1.
92 million likes, and is still growing rapidly.
Not only that, Jia Yueting itself is a “hot physique search”.
Letv’s collapse, financial fraud, debt of NT $10 billion, going to the United States to build a car, when to return to China, Faraday’s future delisting crisis, a declaration of suffocation for dreams.
Jia Yueting’s own labels are enough to make it hot.
As a matter of fact, he is also dissatisfied with this.
After more than seven years in the United States, he has always allowed himself to participate in the hot topics in the country and frequently put up a hot search.
In the past two months alone, such as when Gaohe stopped production, Jia Yueting filed a complaint against Gaohe for suspected theft.
Stealing and infringing FF intellectual property rights, etc.
, and called it “industry humiliation”.
Apple gave up building cars and immediately participated in comments.
after Xiaomi SU7 was officially released, Jia Yueting criticized Xiaomi cars for “copycat culture” and “shortcuts”.
When Nezhong L was listed, he had an empty conversation with Zhou Hongyi, openly responding to the controversy over when to return home and go to the United States to build cars.
More and more frequent video responses, set off round after round of topics, earning all the traffic.
If a series of events are linked together, it seems that Jia Yueting’s road to commercialization of IP can be traced.
However, the commercialization of personal IP and the sustenance of e-commerce path can bring much benefit to Jia Yueting and FF, and whether it can save the FF which is on the verge of delisting is still unknown.
Source: Jia Yueting Weibo, 10 years of car-building “two boundless”, delisting is imminent and waiting for a “turnaround”.
Jia Yueting’s dream of building a car began in 2014.
In May of that year, it established Faraday Future (referred to as “FF”).
According to the introduction, the FF91 at that time had fashionable shape, strong performance and advanced concept, which could be said to be able to hoist the vast majority of new energy vehicles at that time.
However, “after five o’clock and a late collection”, FF’s achievements in building cars in the past ten years are regrettable.
After ten years of building the car, it burned out US $3 billion and delivered only 11 cars after many ticket jumps, one of which was owned by Jia Yueting himself.
Once proud of the advanced configuration advantages, including in-car live broadcast, support for AI-driven voice commands, 27-inch in-car display, etc.
, are now almost standard for new energy vehicles.
In early March, FF91 also launched its first recall because of faulty airbag warning lights.
Since October, FF has faced the crisis of delisting.
In that month, FF received a delisting warning because the company’s share price was below $1 for 30 consecutive trading days.
in April this year, FF received another letter from the Nasdaq Stock Exchange, saying that FF shares would be removed from the Nasdaq because their closing price was less than $0.
10 for 10 consecutive trading days, which did not comply with Nasdaq listing rules.
During this period, FF also received similar warnings because it had not held its annual shareholders’ meeting within 12 months after listing and failed to submit its financial results in time.
In a video posted on May 7, Jia Yueting said that FF had submitted a complaint to Nasdaq on May 1 to maintain listing eligibility through rectification and compliance.
He stressed, “as the founder of the company, the management team and I will do everything we can to restore compliance and strive to maintain listing qualifications.
” Reviewing the development of FF after its listing, Jia Yueting believes that the appointment of Matthias as CEO, who has served the company for eight years, has brought a lot of variables.
However, the long-term accumulation of FF is not easy to solve, can not get rid of the shackles of history, has not established a sincere and effective external communication mechanism, and trust and confidence are difficult to rebuild.
He said frankly that the direct cause of the above crisis in FF is the problem of funds, while the root cause is the problem of confidence and trust.
In order to save the FF delisting crisis, Jia Yueting said that in addition to saying that he would like to make money on his personal IP business as soon as possible, he would also consider standing up and sharing responsibility with Matthias as a joint CEO.
at the same time, he would also take all possible measures with the company’s management team to strive to maintain the company’s compliance listing status and speed up the financing process.
However, FF later issued a statement saying that the comments in the video had not been approved by the company and that no such comments should be attributed to the company.
FF said, “although the Company understands that the video shows that Mr.
Jia is considering the possibility of serving as Joint CEO under the appointment of the Board of Directors of the Company and thanks him for his services, the Board of Directors of the Company is not considering appointing Mr.
Jia as Joint CEO at present.
” Photo: FF, so far, FF has not released its full-year 2023 results.
According to its results for the third quarter ended Sept.
30, FF generated revenue for the first time in the quarter, with revenue from car sales of $551000, but a net loss of $78 million.
One thing worth exploring here is why FF still fails after people have exhausted their financial resources.
In addition to the reasons mentioned above, such as corporate infighting, capital, technology, supply chain, management and market competition, Zhou Hongyi, who previously teased Jia Yueting, pointed out a factor that is not without reason.
it is also worth thinking deeply about the importance of the soil of China’s automobile market.
On April 22nd, Zhou Hongyi Cue went to Jia Yueting at the spring launch of Nahan Automobile.
He thought that one of the reasons why Jia Yueting FF91 did not succeed was that he did not build cars in China, but went to the United States to build cars.
“I think he made a mistake.
Even Musk had to set up a factory in China because the Chinese supply chain is the most complete,” he adds.
The US supply chain is expensive and scarce.
Jia Yueting doesn’t understand China’s advantages at all.
According to the data, in 2023, China’s automobile production and sales both exceeded 30 million, a record high.
Thanks to the continuous growth of the penetration rate of new energy vehicles, the proportion of independent brands exceeded 50%.
And China has become the world’s largest car exporter.
A complete layout has been carried out in China in many fields, such as battery, motor, electric drive, final disk, smart car, cockpit and so on.
The following half-court competition focus-intelligence as an example, according to the report of the Global Automotive Research Institute, China has made remarkable progress in ADAS, especially in the leading position in the fields of air suspension, lidar and high-precision maps, such as on-line braking, and the progress of localization is particularly rapid.
Of course, back to Jia Yueting, who responded to Zhou Hongyi two days later, on April 24, he acknowledged that China now has the strongest supply chain in the world, but also said that only in a globally integrated economic system, can burst out the greatest value.
He pointed out that FF’s supply chain is trying to shift to China.
“We will also bring FF91 back to China at the right time.
” On April 25, Jia Yueting posted a video saying bluntly that he was willing to do anything that would enable him to earn money to pay his debts, to build cars, to pay his debts, and to return to the motherland as soon as possible.
The day when I succeed in building a car and paying off my debts will be the time when I return home.
Perhaps, when selling cars cannot bring substantial returns, financing stories can no longer be told, and investor confidence is exhausted, the commercialization of personal IP is the last thing Jia Yueting can come up with at present.
For now, however, Jia Yueting’s efforts have been somewhat effective.
After Jia Yueting’s personal video was released on May 7, FFIE.
US US stocks rose more than 12% before trading, and then narrowed down.
At that time, after the close of trading on May 6, Eastern timeFF is quoted at US$0.
041, with a total market value of US$1.
7624 million (approximately RMB 12.
72 million), which is nearly 99.
96% lower than the high point at the time of listing.
Following the release of the latest video last night, as of the close of U.S. Eastern Time on May 10, FF U.S. stocks rose again, offering a price of US$0.
046, an increase of 12.
20%, with a total market value of US$1.
9672 million (approximately RMB 14.
21 million).
Photo source: Baidu Stock Connect, return to the first electric network home page>.