With rich global customer experience and new product portfolio, ● global leader in in-car payment and travel services has contributed to the vigorous development of China’s automobile market.
● parking service meets the parking, charging and payment needs of global car owners, provides a smooth in-car user experience, and minimizes driving pressure.
Help auto companies enhance brand loyalty, and ● help Chinese brands gain global customers and expand market share in Europe and emerging markets.
April 23, 2024-London, China, Pozhigang is the global leader in in-car payment and travel services, covering 60% of vehicles in Europe and 25% of new cars worldwide.
With more than 10 years of cooperation with global car companies, we have accumulated rich experience in vehicle product integration.
Pozhigang will use these comprehensive advantages to help independent brands expand their overseas market share.
The global popularity of car networking services is rising, and the most urgent need for car owners around the world is to be able to easily find available parking spaces near their destinations.
Pozhigang has a wealth of global experience and unique advantages in this area to help car companies seamlessly integrate these services into their vehicles so as to provide high-value travel services for car owners.
This will greatly help independent brands win customers in the domestic market, meet the needs of Europe and emerging markets, and expand market share.
Nowadays, more and more car owners around the world accept the subscription model of car Internet service.
When they really experience the high-quality car Internet service, they often feel “very satisfied and may even buy it again.
” More than 80% of car owners who bought new cars in 2016 and beyond said they were “sure” or “likely” to choose the onboard service they had experienced when buying the next car.
A report shows that if the online connection service expected by car owners can not be met, they are likely to choose other car brands.
Nearly half of the world’s car owners think that parking information is “very important” or “critical”, while more than 90% of new energy owners are worried about charging.
Up to 77% of car owners expect to enjoy integrated parking services, while 84% prefer to buy new energy vehicles with integrated parking and charging services.
In this way, they can easily find the charging post through the car-machine system, navigate to it and pay the charging fee.
It can be seen that high-quality car networking services do begin to affect the purchase choices of new customers.
Pozhigang has provided high-quality parking and charging services in 90 countries around the world.
In order to achieve a closed loop of user experience, Pozhigang has launched the world’s only integrated platform for in-car payment services, which has partnered with six automakers, including BMW, to achieve mass production, and plans to launch more innovative applications this year.
The Park Zhigang service meets the needs of Chinese car owners, and nearly 90% of Chinese car owners feel great pressure on parking, of which the most prominent problems are the lack of parking information and difficulties in finding spaces in parking lots.
Therefore, car owners are eager to get on-board parking service to relieve parking pressure.
At the same time, up to 60% of car owners want to make in-car payments through the car machine system, which also shows their strong desire to reduce the inconvenience and pressure caused by external parking and payment processes.
At present, China is facing a serious shortage of parking spaces, and the penetration of new energy vehicles is increasing day by day.
In this case, car owners are in urgent need of a solution that can easily and accurately navigate to available charging piles and parking spaces and pay for them.
Parking payment service is a very fragmented market all over the world, including China.
Take the very prosperous Lujiazui in Shanghai as an example, there are 9 different payment service providers in 19 public parking lots.
Relying on long-term global industry experience, Pozhigang’s in-car payment platform in China has integrated QR code function, realized seamless parking payment, and has market-leading coverage, which is fully in line with the habits of Chinese car owners.
Street parking service is the latest product launched by China in Pozhi Port.
In China’s top 20 cities, street parking accounts for up to 60% of public parking spaces, and its number is growing at a rate of more than 10% every year.
In order to better meet the needs of Chinese car owners, Pozhigang is also committed to improving the coverage and accuracy of its parking route planning function.
By guiding car owners along the route that is most likely to find a spare parking space near the destination, this function can not only effectively shorten the overall travel time of car owners, but also significantly reduce their stress levels, making parking easier and more convenient.
Chinese car owners have the highest expectations for online car services and are most likely to change car brands in order to get better service.
By contrast, less than 40 per cent of US and German car buyers do so, while up to 54 per cent of Chinese car owners are likely to change brands.
Therefore, Pozhigang is expected to win more customers in the Chinese market with its excellent parking and on-board payment services.
Pozhi Port has entered a new stage of development in China, and plans to combine market-leading parking services with more charging services to help more and more Chinese new energy car owners easily find charging piles and complete payments.
At present, Pozhigang has successfully served millions of domestic and foreign brand vehicles in China, and has established a long-term and stable cooperative relationship with mainstream map providers.
Through close cooperation with these partners, Pozhigang has gained an in-depth understanding of the service needs that Chinese car owners and automakers value most, constantly optimizing iterative products and services, and creating a sense of travel happiness for users.
Pozhigang’s global experience is crucial for independent brands to expand into European and American markets, and as independent brands actively expand overseas markets, it is particularly critical to provide in-car digital experiences that meet the expectations of local car owners.
In Europe and other emerging markets, vehicle-centric functions such as integrated parking and charging services are indispensable, and car owners often choose car brands according to their own needs.
For independent brands that want to further explore these markets, they need to prove that they can provide on-board functions that are as complex as or even beyond expectations of these mature brands.
in order to successfully attract new customers who are not familiar with China’s new power brands.
Nearly 40% of American and German car owners will consider changing brands to get the most valuable in-car service and the best driving experience.
This fully shows that the integrated high-quality parking, charging and in-car payment functions are very attractive in attracting potential new customers, especially in entering competitive mature markets.
is particularly important when it comes to life., Ms. Xu Yue, General Manager of Pochi Port China, said: “Every vehicle needs a parking space, and every new energy vehicle needs to be charged, which determines the daily happiness of every driving user.
We are deeply aware that car owners around the world are eager for high-quality parking, charging and in-vehicle payment services, and have witnessed first-hand the huge impact these services have on car brand loyalty.
Loyalty among automotive customers is currently at an all-time low.
Through high-quality parking, charging and in-vehicle payment services, Bozhi Port helps improve travel happiness and promotes sales growth of its own brands, becoming a key boost to its global expansion.
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