Fast science and technology, April 18 news, Bosch China 2024 news conference, Bosch China CEO Xu Daquan said about the price war of car companies: last year, the average car price in China has been reduced by 15%, all the major mainframe manufacturers are reducing prices, and the pressure has also put on automotive technology suppliers, and some car companies have even said that they will not pay if they do not agree to reduce prices.
He further said: Bosch will also try its best to make room for price cuts for the main engine manufacturers, but the price war should not continue.
If everyone does not make money, it will be difficult for the enterprise to develop.
At present, the unprofitable mode of producing electric cars in the automobile industry is unhealthy.
Bosch hopes that this situation will not be realized for too long, because it is not conducive to the long-term development of the industry.
In addition, when it comes to the issue of Chinese car companies going out to sea, what China’s own brands need to do is to build factories overseas to localize production and coexist peacefully with local brands, otherwise they may be subject to further sanctions.
Automobile is a pillar industry in many countries, such as Germany, Japan, the United States and South Korea, and it is impossible to give up more market share, he explained.
Chinese car companies need to develop together with local brands.
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