[TechWeb] News on June 5, recently, the topic of #BMW cut price #has become a hot topic on Weibo.
, According to reports, the official guidance price starts at 353,900 yuan for BMW i3 models.
Currently, the preferential price offered by 4S stores is only more than 170,000 yuan, and the promotion efforts have reached the level of “halving”.
, some media visited many BMW 4S stores across the country, and the conclusions they reached were indeed similar to those reported online.
A 4S store in Beijing quoted an eDrive 35L model for a bare car at 177,000 yuan.
Another 4S shop exposed the price of 180,000 naked cars (in installments), and the price for the entire car was around 190,000 yuan.
If it is not installments, it is estimated to be around 20,000 yuan higher.
Another Shanghai 4S store’s bare car price for the eDrive 35L model is 188,000 yuan, the insurance price is 11,000 yuan, and the landing price is less than 200,000 yuan.
If it is not phased, it will cost 25,000 yuan.
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In fact, in addition to BMW, the actual price of Mercedes-Benz all-electric models in 4S store terminals is also far lower than the manufacturer’s guidance price.
For example, for the EQE350 luxury version with an official guidance price of 496,000 yuan, 4S stores can currently offer discounts of about 150,000 to 180,000 yuan.
The actual transaction price of bare cars is only a little over 300,000 yuan.
The overall discount is better than that of fuel vehicles.
Overall, the electrification transformation of traditional luxury brands has not gone smoothly.
The price system previously established based on traditional fuel vehicles has not been recognized by consumers in electric vehicles.
Now it has to attract consumers through large discounts.
In contrast, new domestic car-building forces are more sought after in the high-end electrification market.
For example, NIO’s sales in May reached 20544 vehicles, setting its own monthly sales high.
, return to the first electric network home page>,.
