The BMW new generation concept car will be unveiled at the Beijing International Auto Show for the first time, together with the recently unveiled BMW new generation X concept car, showing the core features of the future BMW product line: electric, digital, cyclical sustainability, and in an extremely modern and innovative way to strengthen the sports and luxury labels of the BMW brand, ushering in a new era of luxury driving interest in the intelligent era.
“We pay tribute to the classics and look forward to the future.
The mission of the design is to give the brand a unique identification of sustainability.
BMW’s DNA inheritance is consistent.” Mr. Hoytonke, senior vice president of BMW Group Design, interpreted the design concept of the new generation concept car of BMW.
Under the clear brand positioning, BMW design has been advancing with the times: constantly strengthening the core logo of the brand, creating a sense of movement and luxury that keeps pace with the times with more accurate details.
The appearance of the new generation concept car is highly recognizable, which is quite similar to the “new generation” model of the 1960s.
It is new everywhere but BMW everywhere, revealing the confidence of the century-old brand.
The iconic BMW elements, such as the iconic double kidney grille of BMW and the classic “Huo corner”, pay tribute to the classic and face the future.
The “new generation” model of BMW based on BMW 1500 established the direction of BMW’s “sports luxury” brand, and the brand feature of “pure driving fun” has been deeply rooted in the hearts of the people since then.
The design of the new generation of BMW is not to deliberately retain the traditional elements, but to make meaningful innovation in the inheritance.
The whole front of the new generation concept car extends the visual width and strengthens the character of the sports car.
the headlamp combination is integrated into the huge double kidney shape, and the progressive design effect creates a mysterious sense of depth.
The dual kidney design of the BMW new generation X concept car takes a different approach, but is equally advanced.
The headlamp design is the same as the car version, but a solid double-kidney grille is arranged in the middle.
The unprecedented vertical geometry is similar to the “new generation” of the 1960s, but the lighted outline of the kidneys echoes the depth of the headlamp, making it a model of “digital physics” (Phygital) design.
With the dark encirclement of the lower side of the front, the whole front reveals a sense of texture and strength in simplicity, highlighting the versatility and strength of the BMW X model.
And even simple design language to create a desirable emotional experience.
The design of BMW new generation concept car is avant-garde and dynamic, with simple and clear lines.
The front and rear of the car are full of visual impact, combined with three-dimensional lines and large area windows to create a new design aesthetics.
The BMW new generation X concept car has a broad and three-dimensional shape, with compact lines that highlight a sense of strength.
The smooth glass surface and bright “Coral Silver” car paint have a strong sense of vision.
The core of the BMW brand is driving experience and sports, and design is the visual presentation of “pure driving fun”.
The C-pillar design on the side of the concept car gives a new interpretation of the classic “Hoffmeister corner” to highlight the sense of movement of the vehicle and enhance the rear view.
Taillight design echoes with headlights, BMW’s famous “L” shape is vaguely visible, and has the same profound effect as headlights.
No matter from any point of view, this is a BMW full of sports and driving fun.
Today, with revolutionary and innovative design, the conceptual models of BMW’s two future product series bring the iconic elements of BMW and pure driving interest into the “new generation”, connecting the past with the future.
The new generation concept car family brings together BMW’s core innovations in the areas of electrification, digitization and cycling sustainability, showing how BMW can bring pure driving fun to a new level through innovation and usher in a new era of luxury driving interest in the smart era.
BMW’s new generation of two concept cars adopt the medium-sized concept.
The new design language and many innovative technologies shown by the concept car will be applied to all BMW product lines in the future.
The first BMW new generation car will be unveiled around the world in 2025, will be put into production in Shenyang in 2026, and the product lineup will be increased to six in the next 24 months.
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