Gaishi Automobile News On January 13, German automaker BMW Group announced that its car sales in 2024 would decline because costly recalls exacerbated the decline in demand in the China market, which dealt a heavy blow to the BMW Group.
BMW Group said that in 2024, total car sales under its brands (including BMW, MINI and Rolls-Royce brands) fell 4% year-on-year to 2.
45 million units.
In September 2024, BMW Group lowered its profit forecast for the full year of 2024 after a brake system failure forced the company to recall as many as 1.
5 million vehicles, which has had a particularly severe impact on its deliveries in China.
BMW Group’s share price fell 1.
4% before the sales data was released.
After the data was released, the company’s share price rebounded slightly, but still fell 1%.
German carmakers are struggling in China, the world’s largest auto market, as Chinese consumers increasingly choose cars from local brands such as BYD.
German carmakers are still struggling to cope with weak demand for electric vehicles in Europe after several European countries cut subsidies.
, The above challenges have prompted a wave of profit warnings from carmakers in 2024, including Mercedes-Benz Group, Audi’s parent company Volkswagen Group and BMW Group.
, On January 13, Audi said that due to increased competition in the European and China markets and weak demand for electric vehicles, its 2024 deliveries fell 12% year-on-year to 1.
67 million units.
At the same time, Porsche said its sales in China in 2024 fell 28% year-on-year, although its total car sales improved in the fourth quarter of 2024.
Mercedes-Benz saw a similar rebound in market demand in the final months of 2024, but its sales in 2024 still fell.
, For the BMW Group, its electric vehicles are a bright spot compared to competitors.
In 2024, BMW Group’s pure electric vehicles accounted for 17% of its total vehicle sales.
Among them, the delivery of electric vehicles such as BMW i4 sedan and iX1 SUV increased by 14% year-on-year.
In 2024, the BMW Group launched several new electric vehicle models such as the BMW i4 and iX2 crossovers.
In addition, the BMW Group will soon launch the first product of the BMW Neue Klasse series of electric vehicles, and production will begin at the end of 2025.
At the same time, Mercedes-Benz hopes to revitalize its flagging electric vehicle sales by updating its entry-level model, CLA.
, return to the first electric network home page>,.
