The Seventh China International Import Expo opened in Shanghai on November 5.
BMW Group participated in the exhibition for seven consecutive years, bringing its latest products and innovative technologies, and looking forward to strengthening cooperation and open innovation with China’s top innovative forces.
work together to create products they like for Chinese consumers.
At the BMW booth, six products from the BMW M family, the best endorsement of BMW pure driving fun, were unveiled, including the new BMW M5, which just went on sale at the 2024 BMW M Blood Carnival.
The show, which includes fuel vehicles, plug-in hybrids and pure electric models, hopes to convey to Chinese consumers that BMW’s pure driving pleasure remains the same no matter what form of drive it takes.
Gao Xiang, president and CEO of BMW Group Greater China, said: “BMW’s pursuit of driving fun is consistent no matter what drive mode it is.
Our advantage is to integrate the cutting-edge technology at the system level and give the product a unique athletic character and charm.
We firmly believe in open innovation and cooperate with China’s top scientific research forces in the field of cutting-edge science and technology to create products that meet the needs of Chinese consumers and provide users with a more user-friendly, intelligent and responsible travel experience.
” This year, the BMW booth also brought a display of materials related to the new generation of models.
“New Generation” means that BMW is stepping into the future in the three dimensions of design, technology and concept.
As the leader of BMW innovation, the innovation achievements of the new generation models will be gradually applied to all future BMW models.
The first new generation model will be made in Shenyang in 2026.
To join hands with China’s top innovation force to promote the development of cutting-edge technology, sustainable innovation is inseparable from the strong R & D strength.
BMW continues to upgrade its R & D system in China, enhance its R & D “hard core” strength, and is committed to building cars that Chinese consumers like with Chinese speed and innovation.
At present, BMW Group has established the largest R & D network outside Germany in China, with four major innovation bases in Beijing, Shanghai, Shenyang and Nanjing, covering new energy vehicles, self-driving, Smart Internet, digital services and design.
There are more than 3000 R & D and innovation personnel.
Among them, BMW Chengmai Technology Co., Ltd., located in Nanjing, focuses on the software development of Intelligent Netflix cars, and will expand to 600 developers by the end of this year.
China is also the only country where BMW has set up a Skylab human-computer interaction design team and a Usability Lab research laboratory outside Germany.
BMW is committed to creating an excellent digital experience for Chinese users.
It is worth mentioning that BMW’s China R & D team is deeply involved in the research and development of BMW new generation models, integrating BMW’s deep understanding of the Chinese market and innovative ideas in every aspect from design to manufacturing.
At the same time, BMW adheres to an open and innovative attitude, actively cooperates with China’s top innovation forces, and constantly expands the “circle of friends” of innovation, including excellent local technology companies, start-ups and colleges and universities.
work together to promote cutting-edge technological innovation for future travel.
For example, in October this year, BMW and Tsinghua University jointly established the Tsinghua-BMW China Joint Institute for Sustainable Development and Travel Innovation, which focuses on cutting-edge technologies such as artificial intelligence, “vehicle-road cloud integration” technology, and solid-state batteries.
In 2025, BMW will mass-produce models equipped with “car-road-cloud integration” technology, which not only accelerates the popularization of intelligent network connection technology, but also reflects BMW’s commitment to continuously deepen local cooperation in China and promote the ecological development of the industry with open innovation.
In the “Innovation Incubator Zone” of this Expo, the Asia-Pacific Technology Center of BMW Group also brought a wonderful display, with 10 start-ups from Germany, the United States, South Korea and other start-ups presenting innovative technology solutions, covering artificial intelligence, large language models and other innovative areas.
Since 2022, BMW Group China Technology Center has been comprehensively upgraded to BMW Group Asia-Pacific Technology Center, focusing on cutting-edge technology exploration.
The XREAL Air 2 augmented reality glasses shown by BMW at the 2024 International Consumer Electronics Show (CES) are cutting-edge technology achievements made by the BMW Group’s Asia-Pacific Technology Center to explore innovative technologies of Chinese start-ups and work together.
Lai Kai, senior vice president of research and development of BMW in China, said: “BMW Group has established the largest and most complete R & D network outside Germany in China.
The Asia-Pacific Technology Center of BMW Group provides innovative technology landing potential for cutting-edge technology trends and technology ecology.
BMW will continue to explore future technology and combine it with BMW’s unique driving fun.
” No matter what kind of driving form, BMW pure driving interest is consistent.
As the best spokesman for BMW pure driving fun, BMW M is also BMW’s innovation incubator to continuously evolve driving interest through innovation.
Over the past half century, BMW M has continuously injected its core innovative technology into BMW’s entire product line, from M racing cars to M production cars, and then to mainstream BMW models, so that more consumers can enjoy the driving fun and performance improvement brought about by M technology.
At present, BMW M products cover almost all market segments, M technology radiates the whole family of BMW.
This year is the year of BMW M products, and there will be 23 BMW M models this year.
The BMW M high-performance hybrid system carried by the new BMW M5 in the first show can be called the most powerful hybrid system in the history of BMW.
With the golden combination of BMW M’s exclusive high-performance 4.
4L V8 twin-turbocharged engine and high-performance synchronous motor, innovative pre-transmission system, and highly integrated design, surging performance brings ultimate driving fun for drivers.
Won the “Global New Energy vehicle Innovation Technology” award at the World New Energy vehicle Congress in 2023.
Facing the future, BMW M adheres to the strategy of multi-driving technology, no matter what kind of driving form, BMW pure driving interest is consistent.
With the help of the important platform of the Expo, BMW will further explore cooperation opportunities with Chinese partners, build bridges for excellent start-ups at home and abroad, promote opening up and cooperation, achieve mutual benefit and win-win results, jointly promote the development of future travel innovation technology, and contribute to the technological progress and high-quality development of China’s automobile industry.
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