On September 24, Gashi Automobile learned that in response to recent rumors of “withdrawing from the price war” in the industry, BMW China responded that the recommended retail price had not been adjusted and was decided by authorized dealers.
Gashi Automobile has noticed that there have been rumors recently that BMW has made the decision to lower the prices of relevant models in the China market.
Relevant people believe that due to multiple factors such as recent sales shocks, market pressure and fierce market competition, BMW has returned to the “price war.
” Regarding rumors, on September 24, relevant sources from BMW China responded that in 2024, competition in the China automobile market will further intensify, and almost all brands will face the same challenges.
However, BMW has not made any adjustments to the recommended retail price in the near future.
Authorized dealers decide the retail price independently based on market conditions, and the final transaction price is affected by specific transaction conditions.
, Source: BMW, on September 11, Gashi Motors reported that according to Reuters, due to continued weak demand in a key market China and problems related to the brake system of German auto parts supplier Continental Group, BMW lowered its full-year profit margin forecast on September 10, which caused the company’s share price to fall to its lowest point in nearly two years.
BMW also pointed out that continued sluggish demand in the China market is affecting its sales in China.
As a result, BMW expects a slight decline in group deliveries this year, compared with previous expectations of a slight increase.
In addition, BMW currently expects its EBIT margin for the full year this year to be between “6% and 7%,” compared with its previous forecast of “8% to 10%.
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