The MG brand, which was born in 1924, has gone through a century of legend.
in order to pay tribute to this century of glory, Roewe, a brother brand of SAIC passenger cars, started the campaign of “Rong Tornado” and started the war of quality popularization.
As the protagonist of the MG brand, also announced at the 2024 Beijing International Auto Show “Glory Centenary” feedback activities, so that the global high-quality MG products benefit Chinese users, marking the official opening of the MG global centenary series activities! , MG’s “Honor Centenary” feedback event, the world’s first electric steel gun MG4 EV officially dropped by 30,000 yuan, the quality trendy game SUV MG ONE and the Chao energy player’s choice MG6 XLINE shark hunting version officially dropped by 20,000 yuan, to the US B-class sedan MG7 100th anniversary special treatment 18000 yuan, MG5 100th anniversary special treatment 22000 yuan.
In addition, British twin brothers Rose and Tunner, who traveled through 22 countries for nine months and drove the MG Cyberster across Eurasia and from England to China, also showed up at the auto show.
In addition to sharing their romantic experiences along the way and their high recognition of Chinese sports cars, it was also mentioned that the Cyberster was paid attention to and loved by fans from all over the world.
British twin brothers Rose and Tunner made an amazing debut in MG Cyberster, faith in speed and MG’s new electric supercar EXE181.
If you sum up the MG brand in one sentence, it is a sports car family that believes in speed.
Whether it was in the 1920s or 1930s when the brand was founded, it was famous for galloping the track and constantly setting new speed records.
or in the 1950s and 1960s, when the brand was in its heyday, it became the definition of the Roadster sports car and won the world champion of single sports car sales for the 18th consecutive year.
and even around the turn of the century when the brand was in turmoil, it still launched a variety of star products and inspired the development of mid-mounted rear-drive convertible sports cars.
These undoubtedly confirm that MG is a born sports car brand! The history of MG sports cars is based on the profound accumulation and understanding in the field of sports cars, coupled with the leading comprehensive technical strength of SAIC, especially the accumulation of new energy technology of TOP3 in the world, the sports car dream of Chinese people is finally written by MG! In 2023, MG returned to the global sports car market after 20 years, creating China’s first real sports car, Cyberster.
, in 2024.
The MG brand celebrates its 100th anniversary, sounding the charge of brand renaissance to the more extreme field of supercar.
MG’s new electric supercar EXE181 pays tribute to the “roaring raindrop” MG EX181, the creator of “surface extreme speed” in the 20th century, which ran out of the surface extreme speed of 410.
5km/h in 1959, an achievement that was not broken by Bugatti until 2014.
In addition, the then challenger Phil Hill became the first F1 world champion in American history two years later, which became a legendary story in the field of world speed records.
EXE181 and EX181,MG EXE181 are created by SAIC UK foresight Design Center, which brings together multinational creative inspiration to show the pursuit and exploration of MG brand for speed in the electric era.
After its global debut at the Beijing Auto Show, the new car will launch at the 2024 Goodwood Speed Festival in July this year.
EXE181 electric supercar is equipped with SAIC’s leading three electric technology and aerodynamic design, with the goal of having the highest extreme speed of 415km/h electric vehicles and the lowest wind resistance in the world.
The new car has entered the stage of conceptual design and engineering demonstration, and will join the “one second club” of zero acceleration in the future.
MG brand new electric supercar EXE181, when the century-old historic moment of the brand is approaching, MG pays tribute to the classic, and in the new smart electric new energy era with unique product definition, product design and atmosphere creation, facing the domestic and international markets, shows the confidence and ability of Chinese car companies to build sports cars.
With a strong lineup, the new generation of MG models are highly competitive.
in addition to the finale EXE181 electric supercar, the family star models of the MG brand also gathered at the auto show, especially the new generation of MG models represented by MG Cyberster, MG7 and MG4 EV, showing strong market competitiveness.
MG Cyberster, the century-old gift of the brand, MG Cyberster, the brand’s century-old gift, has become the “first real sports car in China” with its pure classic sports car posture, super-running performance, unbreakable safety attribute and intelligent experience in the new era.
Since it went on the market at the end of last year, it has steadily ranked TOP3 in sports car sales for five consecutive months with cumulative sales of more than 800units, and formed the first camp of sports car market with Porsche dual cars.
At the same time, 66% of luxury brand users buy more than 78% of medium-and high-end models, fully demonstrating the idea of “volume value without volume price”, which is particularly valuable at a time when the price war is raging.
In addition, the Cyberster model also announced the opening of overseas pre-sale at this auto show, and will launch in Europe, Australia, Southeast Asia and other market segments in the second half of the year to meet the expectations of overseas consumers for MG Cyberster.
MG7, as the representative of Chinese car overtaking in the field of fuel vehicles, MG7 will also launch 19 kinds of official color-changing film, with bright spots such as long-lasting color, easy to paste and easy to remove, original factory warranty and so on, helping MG7 to be “more beautiful and more excellent”.
With frameless doors and electric three-stage tail wings to achieve “aesthetic equality”, 2.
0T+9AT ‘s “double top ten” powertrain to achieve “performance equality”, 8155 + zebra OS high-specification software and hardware to achieve “intelligent equality”, the first NGP navigation system in 200000 to achieve “smart driving rights”, MG7 has steadily ranked as a B-class sedan TOP3 since it was listed one year ago, thus breaking the market pattern dominated by joint ventures for a long time.
It shows the courage and strength of Chinese cars to overtake.
MG4 EV, the world’s first electric steel gun, and MG4 EV XPOWER, the world’s first electric steel gun, introduced the popular color matching of Volcano Orange into China, detonating the speed and passion of “the only 3 seconds to break 100 in 200000”.
As the “first global car of the Chinese people”, MG4 EV is based on SAIC “Nebula” platform, a new generation pure electric platform of SAIC, comprehensively introduces the highest global standards, and has “born global” qualities such as global leading aesthetic, global leading safety, global leading environmental protection, global leading performance, etc.
, worthy of the evaluation of “100, 000 cars, 200000 bottom”.
The honors of “European compact pure tram sales champion” and “Chinese new energy model export champion” are the best embodiment of MG4 EV’s global quality competitiveness.
MG let the world see China.
In 2005, MG became “the first car brand with global influence held by Chinese people” and continued.
Inject humanistic feelings into China’s automobile industry and constantly enrich the ecological diversity of China’s automobile industry.
in 2012, MG exported to Europe in bulk, after 12 years of “sea” journey, MG “straight road overtaking”, striding into more than 90 countries and regions around the world.
MG brand has won the champion of China’s single-brand export for five years in a row.
By 2023, the cumulative overseas sales of MG has exceeded 2.
2 million, not only holding the title of “China’s single-brand export champion” for five consecutive years, but also achieving “flying of both quality and quantity” in Europe and other developed markets.
7 out of every 10 cars exported to Europe by China are MG.
In front of the stars and the sea, MG will continue to rely on the form of deep linkage at home and abroad to build the MG brand into an important bridge and window to “let the world see China”: continue the fine tradition of cross-border sports marketing, and currently maintain official cooperation with CSL Shanghai Harbor, Premier League Arsenal, Leverkusen and new Bundesliga champion Bayer Leverkusen.
The reputation of “where there is football, there is MG” is well-known in the industry and at home and abroad.
In July, MG will take over Porsche as the main sponsor of the Goodwood Speed Festival, returning to the center of the world stage at the centenary of the brand’s historic moment.
Beijing Auto Show MG brand booth, century-old brand, all kinds of love.
At this year’s Beijing Auto Show, the brand MG created a brand new electric supercar EXE181 to let Raindrop roar again, demonstrating the glorious belief of the sports car family and starting a brighter new century journey for MG.
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