In the twinkling of an eye, the time came to September, the autumn wind brought a trace of coolness, but also let the harvest atmosphere pervade every corner.
For BAIC New Energy, this autumn has also been fruitful.
This past August, BAIC’s new energy sales reached another record high of 13076 vehicles, with a cumulative sales of 52068 vehicles from January to August, an increase of 12% over the same period last year.
Among them, BAIC polar fox, which maintains strong kinetic energy this year, has become the main booster engine for BAIC new energy as a whole to move forward rapidly.
After breaking eight for two consecutive months in June and July, Jihu successfully sold more than 10,000 vehicles in August, reaching 10001 vehicles, ranking sixth in the list of new power sales in the pure electricity market.
More importantly, BAIC polar fox grew strongly, with cumulative sales of 35861 vehicles from January to August, an increase of 198% over the same period last year.
There is no doubt that for car companies, monthly sales of more than 10,000 is a very important threshold, which not only represents the market recognition of the brand, but also an important symbol of market share and brand influence.
In the growth of a brand, monthly sales of more than 10,000 is an important milestone.
With the continuous completion of these hard work in front and behind the scenes, BAIC Jihu has also successfully joined the “Ten Thousand cars Club” and become a veritable “new strength” of car building.
Some people can’t help but wonder what BAIC Jihu and even BAIC’s new energy brand have done right, so as to achieve a great breakthrough in sales.
Everything is traceable.
BAIC Polar Fox and BAIC New Energy explain the infinite possibilities in the new energy vehicle market with their outstanding performance, and the logic behind this can be explained from two aspects.
With the leap from product to brand, as the saying goes, it takes a good blacksmith to make good steel.
if you want to become an excellent automobile brand, the most important thing is to have excellent products.
In today’s highly competitive Chinese auto market, good products are no longer just the perfect carrier of design, configuration and quality, but also to capture the changes of user needs through long-term subtle insight.
For this, BAIC polar fox makes small subdivisions in the big market from a strategic point of view, so that each model can meet the needs of specific user groups and form a unique leapfrog value.
Based on the leading concept of “scene car building”, with the successful launch of several new cars such as Alpha T5, Alpha S5 and koala S this year, Jihu’s product matrix has achieved the full range of sedan, SUV and MPV coverage, from compact level, medium-sized to medium-sized full-level coverage, forming a strong competitive new product matrix.
On the product side, aiming at the biggest pain point of pure tram users in terms of battery life and energy replenishment, BAIC polar fox will Alpha T5/S5 Gemini to achieve the longest range of 660km and 708km, and hit the global 800V high voltage overcharging platform to level 160000, becoming the popularization of 800V high voltage fast charging technology.
On the basis of high safety, BAIC Jihu also created the “zero aldehyde and zero benzene” pure cockpit, which is the first automobile brand to upgrade the automobile safety standard to the maternal and infant level of health.
These are the quality concerns of the products.
At the brand level, as the No.
1 project of BAIC, BAIC has promoted the sustained and healthy development of the Jihu brand to an unprecedented height.
In the future, BAIC Jihu will gather the best resources, the strongest manpower and the best technology of BAIC, and its market competitiveness will continue to be enhanced.
At the BAIC Science and Technology Salon on April 20 this year.
The proposal of “equality of quality through science and technology” put forward by BAIC indicates that a huge amount of money will be invested in the research and development of new energy and intelligent technology in the next decade, which will continue to inject strong momentum into the development of the polar fox brand.
With the support of the group “real money and silver”, it is believed that BAIC polar fox will develop faster and better in the future, and promote BAIC new energy to continue to make progress.
People gather firewood, the fire is high, what the extreme fox brand shows is not only the breakthrough of product power, but also the result of the group’s strategic coordination.
In the field of high-end new energy BAIC New Energy not only has the vanguard of Jihu but also jointly launched the sharing brand with Huawei adding new impetus to the high-end market.
In fact, BAIC and Huawei, a pair of “old friends”, have been working together for several years, and they have also worked together on the overall operation of the brand and the construction of the S9 marketing system of the first model.
The arrival of Hangjie S9 will further release the development potential of BAIC’s new energy and inject new vitality into the brand.
There is no doubt that the multi-dimensional development of polar fox and enjoyment will help BAIC New Energy accelerate the realization of economies of scale and improve profitability, so that more resources can be invested in the R & D and manufacture of new technologies and new products.
promote the further development of the market.
On the other hand, the two brands represent the different highlights of BAIC New Energy, and they will work together to provide a high-quality travel experience and jointly promote the overall progress of BAIC New Energy.
Not only “circle fans”, but also “pet fans”.
When the scale of the market is constantly expanding, the smell of wine is also afraid of deep alleys, in order to really win the market, only technical strength is not enough, but also need effective marketing means.
In terms of digital marketing, BAIC polar fox is also actively trying and exploring, hand in hand when the red flow IP “with Hui”, accumulated more than 1 billion of the traffic, achieving a double breakthrough in brand exposure and word of mouth.
More importantly, how to convert the sound volume into a valid order quantity is the most critical test.
In this regard, BAIC polar fox adopts the combination of online and offline to facilitate users to contact and understand the polar fox brand more widely, and successfully turn the viewers in the live broadcast room with Hui into polar fox users, so as to achieve effective “circle fans”.
Let the number of BAIC polar fox users continue to rise, open the channel for sales growth.
On the other hand, with the continuous expansion of the user base, in order to provide better services to consumers, BAIC Polar Fox not only rapidly expands its channels, but also insists on building the capacity of a comprehensive sales and service system.
The growth of sales also lies in the win-win growth of channel expansion and dealer partners.
By continuously increasing single-store sales to the leading level in the industry, and establishing a close cooperative relationship with dealers who share the brand concept, Jihu not only enhances the channel quality, but also promotes the dealer’s ability through customized training and empowering, thus realizing the simultaneous optimization of brand image and customer experience.
This long-term win-win cooperation model will bring continuous and strong sales momentum to the polar fox.
At the same time, Jihu is committed to upgrading the service channel and perfecting the service system, changing the after-sales service from passive response.
In order to take the initiative and make it a new engine to drive sales growth.
The expansion and digital transformation of service centers nationwide have enabled Jihu to respond to customer needs more efficiently, greatly improving user experience and satisfaction.
At present, Jihu has 165 service centers across the country, covering more than 100 cities, and has built and operated 141 charging stations and connected to more than 850,000 public charging piles.
The convenient energy replenishment network and excellent service experience together constitute Jihu.
An important driving force for sales growth.
While product promotion and marketing innovation go hand in hand, BAIC Jihu has always spared no effort in policies to benefit the people, truly implementing the “user-centered” concept.
Recently, Jihu launched the “Pure electricity is lower than oil prices” car purchase season.
Almost all models can enjoy high replacement subsidies, up to 100,000 yuan.
Among them, the Koala S enjoys a replacement subsidy of up to 25,000 yuan, including cash rights of up to 5000 yuan.
the Alpha T5/S5 Twin Stars can enjoy a replacement subsidy of up to 51,800 yuan, including up to 31,800 yuan in cash rights.
Alpha S/T Forest Edition and Forest Edition PRO can enjoy a replacement subsidy of up to 100,000 yuan, including up to 50,000 yuan in cash rights.
Obviously, while continuing to “circle fans”, Jihu is also using its own methods to “pet fans” to benefit consumers and lay the foundation for future sales growth.
With these efforts and explorations, BAIC New Energy’s market success is clearly well deserved.
BAIC New Energy has not only achieved impressive results in sales, but also demonstrated strong comprehensive strength in terms of technological innovation, brand building and market expansion.
With its excellent product power, strong group support and efficient market operations, the Jihu brand has become a key factor driving BAIC’s new energy sales growth.
With the application of more new technologies and the launch of new products, BAIC New Energy will continue to deepen its brand influence and market competitiveness, leading new trends in the new energy vehicle industry.
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