The background of large automobile factories is gradually revealed on the new energy track.
Just after July, it is the prime time of the monthly sales list of car companies'”show”.
At this time, the sales data released by various new energy brands will be the focus of attention of the whole industry, especially the new energy brands at the head.
the rise and fall of monthly sales can create unlimited topics for the industry at the beginning of the month.
However, recently, there have also been some new changes in the industry, with a number of large automobile manufacturers gradually completing the transformation of new energy, relying on the remarkable advantages of product technology and a series of marketing combination punches, they have also opened their own day in the new energy market one after another, and the sales data of new energy vehicles released by many large automobile companies are becoming more and more shocking.
The polar fox is one of them.
As the independent pure electric high-end brand of BAIC Group’s double-high-end strategy, Jihu has entered the market explosion period.
After selling more than 8000 vehicles in June, hitting a new market high, Jihu’s performance remained strong in July, once again handing over its “broken eight” monthly sales report card.
Sales figures from Geshi Automotive collation show that Jihu sold a total of 8017 cars in July, a year-on-year increase of 329%.
The continuous market breakthrough has not only enhanced the confidence of the development of the polar fox brand, but also led BAIC New Energy to achieve monthly sales of more than 10,000 yuan.
With such a strong forward momentum, we are full of expectations for the follow-up market performance of the extreme fox.
under the continuous efforts, the extreme fox “breaking ten thousand” seems to be just around the corner.
Hey, what made it so fierce? To sum up, the amount of “password” on the extreme fox is the two-way force of “keeping straight”.
At present, when the new energy track is becoming more and more crowded, various market segments have shown an obvious trend of homogenization, with stereotyped vehicle design, convergent size and performance parameters, etc.
, resulting in smaller and smaller differences between models.
The general trend of the industry runs counter to consumers’ desire to be different and to highlight their individuality.
in such an environment, who can really proceed from the perspective of the actual needs of users? in product innovation, user experience and brand building efforts, to create the model that users really need, who is more likely to stand out in the fierce competition.
Jihu is well aware of the “both and also” car purchase needs of domestic consumers, and always strives to create a higher-value product experience for users.
Every product created by extreme Fox will never be a pile of simple materials and configuration, but after digging deep into the needs of users, through technological innovation, to solve the real pain points of users.
Polar Fox koalas, for example, conducted an in-depth survey of more than 5000 mothers in the research and development process to understand their real needs in the daily car scene, so as to develop products in a targeted manner.
Alpha S5, the “high-performance pure electric sedan”, has dug out the urgent needs of current electric car users, bringing the quality and supercar-like sports ability of millions of luxury cars to the market range of less than 200000, reshaping the new value benchmark of the same class pure electric cars.
It can not only meet the needs of passionate control of a person, but also carry the daily happiness of the whole family.
Alpha S5 has the characteristics of being pleasing to himself and guarding it, which the young man can not love.
, photo source: polar Fox Motor, Quan Yousheng Super Energy Pure Electric SUV– Alpha T5, embodies the image of the car ring “hexagonal warrior”.
200000 only equipped with a global 800V overcharge platform, 660km’s longest range of the same class, etc.
, can minimize the worries of pure tram users, so that battery life and replenishment are no longer “obstacles” for electric vehicle users, and the “oil level right” that we want is speeding up to become a reality.
Photo source: polar Fox Motors, in addition, in terms of profit-making users, Jihu is also relentless.
When Beijing issued an additional 20,000 new energy indicators, Jihu immediately responded to the car purchase policy by launching a “tailor-made” version of the preferential policy.
Next, the polar fox will also launch amazing time-limited preferential policies for Alpha T5 and Alpha S5 “Gemini” models.
Let’s wait and see.
What can be revealed is that after the “Gemini” time-limited discount, “electricity is lower than oil” will no longer be just an industry slogan.
Interested friends might as well wait a little longer, the surprise will come soon.
In terms of marketing, Jihu has also begun to do “flower work”.
The craftsman spirit of “the smell of wine is not afraid of the depth of the alley” is of course important, but in the current era, if you want to achieve the goal of “quality”, you can no longer just “build” cars, but also “sell cars.
” The current extreme fox, changing the once “no cannibalism” brand tone, began to actively embrace positive flow, cooperation with Hui peers, and a series of marketing combination punches made by the Paris Olympic Games mass flow platform, so that the polar fox brand and more and more young users have established a deep connection and become an important force for polar fox to increase its quantity quickly.
How is the value of the product developed? It has to be said that the polar fox has understood the value of the product, and behind this, the deeper logic is that the strength of the big factory of BAIC provides sufficient “ammunition” for the polar fox to create a differentiated competitive advantage.
At the beginning of this year, BAIC established the enterprise orientation of “joint venture watching Mercedes-Benz and independent watching extreme fox”, which means that what it means is self-evident.
What polar fox can get is the best resources of BAIC.
At the BAIC Science and Technology Salon on April 20, BAIC Group put forward the idea of “equal rights for quality through science and technology” and announced that it would invest 100 billion yuan in research and development to ensure its technological leadership in the field of new energy and intelligence.
to support the long-term development of Jihu.
BAIC’s strongest manpower and best technology will empower the polar fox.
Specifically, what does the user get if he chooses Ji Hu? Is Magna’s world-class manufacturing management system.
Under this system, polar fox targets world-class first-tier luxury car brands such as Mercedes-Benz, BMW and Jaguar Land Rover.
Photo source: polar Fox Motor, which is more stringent than world-class standards for battery safety.
BAIC polar fox auroral battery has so far kept a record of 0 spontaneous combustion.
Throughout the industry, who else can keep this record? At present, BAIC Group, together with partners such as Ningde Times, has officially started the construction of a new generation of battery intelligent manufacturing plant, and BAIC Jihu has officially entered a new era of “automobile-electric integration”.
Is the “third space” for modern people’s health.
Cars have become an indispensable part of modern life, in this context, to buy a healthy car, has become particularly important, but the current car industryIn the industry, the relevant standards from ten years ago are basically used.
Faced with automobile health requirements that have seriously lagged behind other fields, Jihu firmly says No.
, “Protecting users ‘better travel life” is Jihu’s car-building philosophy.
Jihu has always downgraded its tone to redefine and design cars based on healthy standards.
Adsorption and degradation of black technological materials, forward design simulation verification technology, mother-infant antibacterial technology, antiviral technology and odour-free mite prevention are all automotive health technologies pioneered by Jihu.
Nothing in “rolling” is as healthy as “rolling”.
The rising market data is the best proof of the success of Jihu’s ultimate health concept.
Of course, for an automobile product, advanced technology also needs to be “rolled”, especially intelligence, which is already a necessary “skill point” for current automobile products.
If you choose Jihu, users will receive continuous technical iteration.
On April 11, Jihu Automobile released a new architecture for Darwin 2.
0 technology, a full-stack ecological self-evolution technology system.
How hard-core is this architecture? Based on the IMC architecture, Jihu strives to create seven major technical sectors: “Jidun” safety,”ultra-clean” health,”Aurora” battery,”Jifeng” power,”Lingyun” chassis,”Lingzhi” OS and “Jixiang” cockpit.
At present, the above black technologies have been mass-produced and applied on Jihu models.
Summary: Market performance is the highest standard for testing the true quality of a brand.
Jihu has a very clear understanding of this.
Increasing quantity is the last word.
While continuing to expand its product camp in 2024, Jihu has also clarified the core task of grasping the goal of “increasing quantity”.
, The products are truly affordable and affordable, marketing is a conceptual innovation after self-revolution, and coupled with BAIC Group’s resource tilt, Jihu has embarked on a unique path of differentiated development.
The current market performance that continues to rise confirms that the extreme fox, which has accumulated a lot of money, has embarked on its own road.
For Jihu, it may be only a matter of time before entering the “Ten Thousand Car Club”.
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