A few days ago, we learned that Apple will lay off more than 600 people, mainly hardware engineers and product design engineers, because of the suspension of the self-driving electric car project.
According to the announcement, the employees received a layoff notice on March 28, and the layoff decision will take effect on May 27.
In retrospect, at the end of February this year, we learned from overseas media that Apple had shelved and cancelled all development plans for self-driving electric cars.
The Apple car project has been under way for more than a decade and billions of dollars have been invested during that time.
Currently, many members of the automotive team, the Special Project team, or SPG, will be transferred to the artificial intelligence department, led by executive John John Giannandrea.
These employees will focus on promoting generative artificial intelligence projects, which has become an increasingly important strategic focus for Apple.
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, , in retrospect, you can see what other big names in the auto industry think of it.
Tesla CEO Elon Musk (Elon Musk) also quoted Apple’s decision on the social media site X, complete with tribute and cigarette emoticons.
Subsequently, he Xiaopeng, chairman of Xiaopeng Automobile, told him that “the suspension of the Apple car project is also a kind of licensing.
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, , Xiaomi founder, Chairman and CEO Lei Jun said: “I was very shocked to see this news! Xiaomi’s strategy is “the whole ecology of people and cars”.
We are well aware of the difficulty of building cars, and we still made an extremely firm strategic choice three years ago to seriously build a good car for rice noodles! ” In addition, ideal car CEO Li also gave his opinion on Apple giving up building cars and turning to AI, saying that Apple gave up building cars and chose to focus on artificial intelligence (AI) is the right strategic choice, and the timing is also right.
Li would like to point out that, first, with the artificial intelligence of toC, Apple will become a $10 trillion company.
without artificial intelligence, Apple will become a $1 trillion company.
Artificial intelligence will become the top entrance to all devices, services, applications and transactions, and it will be a must for Apple.
Second, if you make a car, it will be a great success, and Apple will increase its market value by $2 trillion, but the necessary condition for a successful car is still artificial intelligence.
The electrification of the car is the first half and artificial intelligence is the final.
The artificial intelligence extended by mobile phones is bits, the artificial intelligence of cars is atoms, and artificial intelligence spans the digital world and the physical world.
There are three necessary conditions for the success of artificial intelligence: talent, data and computing power.
(part of the information source: CCTV Finance, DoNews.
Compiler / Automotive Home du Andy), return to the first electric network home page >.
