Gashi Automobile learned that on June 19, Chery Holdings announced that Chery and Jaguar Land Rover recently signed a letter of intent for strategic cooperation.
The two parties plan to jointly promote a new cooperation model, aiming to further strengthen the product matrix of its joint venture company, Chery Jaguar Land Rover, and move towards the coming era of electrification.
Based on this cooperation intention, Chery Jaguar Land Rover will launch and manufacture a series of electric products, equipped with the Chery electrification platform and using the “Freelander Freelander” brand authorized by Jaguar Land Rover.
According to reports, the reborn “Freelander” is independent of Chery’s existing product line and Jaguar Land Rover’s four new modern luxury brand families.
Photo source: Chery Holdings.
Data shows that the “Freelander” belonging to Jaguar Land Rover was once a model under the Land Rover brand.
It was a great success in the market from 1997 to 2015 and was replaced by the Discovery Sports version in 2016.
Chery Holdings said that “Freelander” was jointly created by the creative design teams of Chery and Jaguar Land Rover to establish a new positioning in China’s rapidly developing new energy market.
The products will be produced at Chery Jaguar Land Rover Changshu factory to produce “Freelander” electric products.
The brand will launch a series of motorized products in the Chinese market through specific networks and achieve overseas exports in the future.
, As early as April, it was reported that Jaguar Land Rover may be in contact with Chery Automobile and plans to use the Xingtu brand hybrid and all-electric technology platform to assist Chery Jaguar Land Rover’s electrification transformation to cope with the development of China’s new energy market.
However, Jaguar Land Rover China immediately denied the relevant news, claiming that the news was completely fictitious.
, return to the first electric network home page>,.
