In today’s automobile market, with the rapid development of new energy vehicle technology and the continuous improvement of consumer awareness of environmental protection, major car companies have launched their own unique new energy models to meet the market demand.
Among them, Tesla Model Y, BYD Song L DM, Deep Blue S07 and BYD Tang DM, as popular models in the market, stand out in the fierce market competition by virtue of their unique competitiveness and market positioning.
This paper will analyze the competitiveness of these four models from three aspects: the terminal sales data in September this year, the urban sales distribution in September and the share in each market segment.
Tesla Model Model B-class cars have the first market share.
According to the analysis of terminal sales data of the Galaxy Automotive Research Institute, in September this year, Tesla Model Y showed a sound market performance, with sales reaching 47362 vehicles, an increase of 15.
38% over the same period last year, and a moderate increase of 3.
48% compared with the same period last year.
From January to September, the cumulative sales of the model reached 341723, demonstrating its continued attractiveness and strong competitiveness in the market.
In terms of urban sales distribution, Suzhou, Hangzhou and Shanghai became TOP3 cities for Model Y sales in September.
Specifically, 3884 vehicles were sold in Suzhou, 3115 in Hangzhou and 2932 in Shanghai.
In addition, Guangzhou, Beijing, Chengdu, Hefei, Zhengzhou, Chongqing and Wuhan are also among the top ten cities for Model Y sales that month, which together constitute the core sales area of Model Y.
It is worth noting that the penetration rates of new energy vehicles in these cities are generally high, all about 50%, reflecting the high recognition and acceptance of new energy vehicles in the market.
In the market segment competition pattern, Model Y occupies 7.
48% of the market share in the pure electric vehicle field by virtue of its product strength, ranking second in the pure electricity market.
In the highly competitive B-class car market, Model Y has won the first place with a market share of 6.73%. In the price range of 25-300000 yuan, Model Y ranks first with a market share of 14.
94%, further consolidating its leading position in this market segment.
BYD Song L DM: only three months after launch, BYD Song L DM ranks second in the market share among models in the 15-20W range.
The BYD Song L DM, which just launched in July this year, showed an unstoppable momentum in the end market, reaching 22749 vehicles in September, an increase of 43.
06% over the previous month.
Further analysis of the cumulative sales data from July to September this year, the model sales of 39183 vehicles, reflecting its continued market attractiveness and good sales momentum.
In terms of the distribution pattern of urban sales, BYD Song L DM had a particularly outstanding market performance in Shenzhen, Chengdu and Tianjin in September, selling 1091, 772 and 743 vehicles respectively.
Xi’an, Guangzhou, Beijing, Zhengzhou, Wuhan, Chongqing, Shanghai and other cities are also the best-selling cities for this model.
The penetration rates of new energy vehicles in these cities are generally high, with most of them exceeding 50%, with Shenzhen and Tianjin taking the lead with penetration rates of 65.
7% and 62.76%. At the same time, in terms of market segmentation competition, Biadizon L DM has shown strong competitiveness.
It ranks fourth in the market for plug-in gasoline and electric hybrids with a market share of 6.56%. In the B-class car segment, Song L DM successfully ranked sixth with a market share of 3.23%. Especially in the price range of 15-200000 yuan, the model occupies 4.
13% of the market share, ranking second, indicating that it has high performance-to-price ratio and attractiveness in the hearts of consumers.
Deep blue S07: Zengji hybrid electric vehicle market share fifth, in September this year, the deep blue S07 in the end market sales of 10152 vehicles, compared with the same period last year, this figure increased by 9.
56%, at the same time, the month-on-month growth also reached 37.41%. From the beginning of the year to the end of September, the cumulative sales of Deep Blue S07 has reached 58815 vehicles, showing its stable market demand and good growth trend.
From the point of view of urban sales distribution, Chongqing was the core sales area of Deep Blue S07 in September, taking the lead with sales of 1124 vehicles.
In addition, sales of the Shenzhen Blue S07 remain in the range of 200-300 vehicles in Chengdu, Changsha and Guangzhou, while sales are between 100-200 vehicles in cities such as Shenzhen, Tianjin, Dongguan, Hangzhou, Zhengzhou and Suzhou.
In terms of market segment competition, Deep Blue S07 has also performed well.
In the add-on hybrid car market, Deep Blue S07 successfully ranked fifth with a 7.
21% market share.
At the same time, in the highly competitive B-class car market, Deep Blue S07 also occupies 19th place in the market with a market share of 1.44%. Among the models with a price range of 15-200000 yuan, Deep Blue S07 ranks 11th with a market share of 2.39%. Deep Blue S07 performed steadily in September this year, not only achieving year-on-year and month-on-month growth in sales, but also occupying an important position in a number of market segments.
With the continuous change of the market environment and the increasing diversification of consumer demand, Deep Blue S07 is expected to maintain a good sales momentum and further consolidate its market position in the future.
BYD Tang DM: the eighth market share of plug-in gasoline and electric hybrid vehicles.
In September, BYD Tang DM terminal sales of 11725 vehicles, an increase of 20.
26% over the same period last year, and a moderate increase of 4.
80% from the previous month.
The cumulative sales of the model reached 89602 from January to September, demonstrating its continued attractiveness in the market.
From the perspective of urban sales distribution pattern, BYD Tang DM had the most outstanding market performance in Xi’an and Zhengzhou in September, with sales of 545s and 508s respectively.
It was followed by Chengdu and Shenzhen, with sales of 479 and 415 respectively, indicating the balanced and wide market acceptance of the model across the country.
In Shenyang, Chongqing and Guangzhou, its sales range is between 300 and 350 vehicles, while in Beijing, Tianjin and Wuhan, it is between 200 and 300 vehicles, further confirming its extensive layout and penetration in major markets across the country.
In terms of market segment competition, BYD Tang DM holds the eighth position in the plug-in gasoline and electric hybrid models market with a market share of 3.
38%, demonstrating its strong competitiveness in the field of new energy.
At the same time, in the B-class car segment, the car ranks 15th with a market share of 1.67%. In the price range of 15 to 200000 yuan, Tang DM ranks 12th in market share.
BYD Tang DM has shown a sound and balanced market performance in many dimensions, laying a solid foundation for the continued expansion of market share in the future.
, return to the first electric network home page >.
