Analysis of Geely’s sales in July: Strong growth, there are still plans| a word comment

While the outside world is still debating whether weekly sales figures should be released, Geely, a big company, has already shown its monthly sales results.

Geely’s monthly sales in July exceeded 150000 for the fifth month in a row, up about 13% from a year earlier.

From January to July, the group sold a total of 1.

1065 million vehicles, an increase of more than 36 per cent over the same period last year.

Whether monthly or cumulative, Geely’s sales performance not only outperformed the market, but also stood out in the entire independent brand, especially in the context of negative growth in the overall car market.

Geely’s uptrend is even more valuable.

Including from the monthly trend of sales, the figures in the first half of 2024 are much higher than those in the same period last year, and what splendor can Geely create in the second half of the year with the rise in the same period last year? I believe that from consumers to Geely and then to the entire industry, all look forward to it.

As the opening month of the second half of the year, superimposed by the hot weather, although the market has set the tone with a weak situation, for Geely, the sales performance of 150000 vehicles has shown many bright spots, not only the more robust development trend under the volume, but also in the new energy field, high-value products and other products show Geely’s unique focus and potential.

The first is the fast-growing new energy sector, where Geely achieved 59051 vehicles in July, an increase of about 58% year-on-year, with new energy accounting for about 40%.

From January to July, the total sales of new energy reached 379236 vehicles, a year-on-year increase of about 105%, and the overall growth rate remained strong.

By continuously “laying the foundation and practicing internal skills”, Geely Automobile Group has entered a period of rapid growth of new energy from the basic investment period of new energy development, and is now at a “critical point”.

Geely, Lectra and Polar Krypton brands all maintain a good period of rapid growth, while in the second half of the year, five new products of these brands will be introduced to the market, and Geely, which is more and more recognized by consumers, will become the core force driving Geely’s rapid growth and achieving a 2 million-year sales breakthrough for the first time.

In terms of brands, Geely Galaxy, the mid-to-high-end new energy series of Geely brands, sold 16704 vehicles, an increase of about 5% month-on-month and more than 66% year-on-year.

From January to July this year, Geely Galaxy’s cumulative sales reached 98125 vehicles, a year-on-year increase of more than 397%.

Up to now, Galaxy’s cumulative sales have exceeded 180000 vehicles, continuing to refresh the new energy growth rate of large factories.

This is only the sales performance of the current three models on sale, followed, of course, by the Galaxy E5, which will be launched on August 3.

With the new GEA new energy architecture, 11-in-1 electric drive, Aegis short knife battery, Flyme auto car machine system, more diversified space and other selling points, this car will become a rising star in the 100000-150000 yuan household pure electricity market, with a broader market and demand.

It is bound to promote Geely Galaxy to achieve a monthly sales of 20,000 or more, and consolidate Geely Galaxy’s position and strength in the new energy track.

Followed by the Lecker brand, which sold 21272 vehicles in July, up about 24% from a year earlier.

Although Lectra started with fuel cars, most of its sales now come from EM-P ‘s new energy users, which accounted for about 71% of new energy products in July, an all-time high.

As a new high-end brand in China, Lectra sold 147272 vehicles from January to July, a year-on-year increase of more than 48 per cent.

The layout of Lectra 07 + 08 EM-P Gemini has enabled Lectra to achieve a faster new energy transformation.

The two cars can basically achieve a sales contribution of more than 10,000 per month, and the market and word-of-mouth performance are good.

In the summer test of 2024 Sinochem Center held in July, Lectra 07 EM-P won the championships of high temperature limit mileage and high temperature comprehensive fuel consumption, which once again confirmed the reliability of Lengke EM-P super extended range electric solution as the “best solution in the industry”.

In particular, Lecker 07 EM-P has made a sharp rise since its launch, and it also has a very competitive advantage in medium-sized mixed cars, and subsequent sales will continue to grow.

And Lectra 08 EM-P is also about to usher in the annual change, the new product boost to sales will continue.

Of course, Lecker’s backhand is not only this, the first pure electric model-the new luxury Smart flagship sedan Lecker Z10 show car has arrived one after another on July 20, and started booking at more than 400 stores in more than 200 cities across the country.

As Lectra enters the pure electric track for the first time, with the precipitation of more than one million users and the recognition of more young consumers, the Lectra Z10 will provide more potential energy for the expansion of new energy, and the sales performance of Lecker will be further higher in the future.

Then there is the polar krypton brand, which delivered 15655 units in July, an increase of 30% over the same period last year, and a total of 103525 units from January to July this year, up 89% from a year earlier.

It is worth mentioning that polar krypton also achieved a delivery breakthrough of 300000 vehicles, and it only took 33 months to set a new record for the delivery speed of pure electricity, ranking firmly in the TOP10 of luxury brands in the Chinese market.

At present, polar krypton 001 has become the sales traction of polar krypton brands, competing in the pure electric track with a price of 300000 yuan and a monthly sales level of more than 10, 000 vehicles, which is unique in the market segment New extreme krypton 009 has also been officially listed, the whole department 800V, 7-seat aisle version, price reduction and other means, but also to further expand the influence of 009 in the pure electricity MPV, the order number of 10 days on the market exceeded 6000, becoming the high-end and quality image traction of the polar krypton brand.

The afterhand of polar krypton mainly depends on the performance of the following two new products, polar krypton 7X and MIX.

Last month, the first polar krypton orthodox household SUV officially named “polar krypton 7X”, positioning luxury big five SUV, based on the vast structure of SEA, set the polar krypton experience, the whole department is expected to be equipped with 800V architecture and silicon carbide motor, provide lithium iron phosphate, ternary lithium battery pack, mileage may exceed 700km.

As a pure SUV product, polar krypton 7X will certainly enter the 200000 yuan pure electric home SUV track with a very surprising price.

In addition to new energy, the persistence of fuel cars is also very important for Geely, especially in high-value products, such as the China Star high-end series, which sold 34244 vehicles in July, an increase of about 4% month-on-month and 24% year-on-year.

These products have won the trust of more users at prices beyond mainstream joint ventures, and independent brands represented by Geely instead of joint venture consumption have become the main theme of the industry.

And a number of high-value fuel products are renovated, which also provide energy for the expansion of the fuel vehicle market.

The 2025 Dihao model of the fourth generation of “National Champion Family palanquin” is on the market, with no price increase, and the official guidance price is 69900-88900 yuan.

When the total global sales of Geely Kaiyue exceeded 900000, the brand-new model “Qiyue super version” of the Qiyue family was put on the market.

Official guidance price 66800-73800 yuan.

“easy to open and easy to use” The 2025 Jiaji SUV with a large space is available on the market, with an official guidance price starting at 109,700 yuan.

Nowadays, under the trend of new energy, many car companies have given up investing in fuel vehicles.

Geely’s insistence on fuel vehicles, which still account for more than half of market sales, will also provide support for the company’s sales, brand and influence.

Of course, the popularity of the export market and Geely’s excellent market performance have paved a broader avenue for Geely’s journey to the sea.

All its brands have also accelerated into the fast lane of globalization, which has also strengthened Geely’s growth.

In July, Geely Automobile Group’s overseas export sales were 32382 vehicles, a year-on-year increase of approximately 65%.

from January to July, the cumulative overseas export sales volume was 229810 vehicles, a year-on-year increase of approximately 67%.

The growth rate of overseas markets continues to lead the industry, and the globalization strategies of Geely, Lingke and Jikrypton sub-brands continue to be implemented steadily.

Fuel, pure electricity and hybrid products are coordinated to jointly promote the influence of globalization to a new level.

, With so many products achieving better market performance, both inside and outside the industry are concerned about how Geely does it? In fact, behind the sales volume, in the final analysis, it is the upgrade of the value of technology-enabled products.

The product experience at the same price is better than that of the same level.

The quality of the products has jumped one to two levels.

These capabilities have gradually been demonstrated in Geely’s various brands.

As information becomes more and more transparent and consumers ‘understanding of automobiles deepens, automobile companies that devote themselves to making technology and products are bound to become more and more stable on the right path.

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