I have always disapproved of it.
Every time a new version of a car is launched, there are old car owners who go to the store to make trouble.
Especially when you see the price go down again.
Because cars are consumer products and the cars we buy are essentially for use.
For a market economy, it is normal for commodity prices to change with time and market conditions.
With the passage of time on the market, a new car will also undergo annual minor and medium-term changes to meet new consumer demand, and the price will also be adjusted with the introduction of these modified models.
In line with the principle of buying early and enjoying early and buying late at a discount, it is impossible for our regular users to make trouble every time the product is updated.
According to my own experience in buying a car, the price of the only few cars I bought was reduced as soon as I picked up the car (the discount was greatly increased), or the car was changed as soon as I picked up the car, but I never thought of going to the store.
I’ve never heard of anyone in the group of car friends encouraging everyone to ask for an explanation.
According to my state of mind, the mobile phone is also updated year after year, and I haven’t seen anyone go to the store after buying a new phone a few days later and find that a new generation of upgrades have been released.
According to the standards of consumer goods, product upgrading is normal, as long as you buy it at the right time at the right price, it is the most appropriate.
Of course, a car is not a mobile phone.
After all, for most consumers, the speed of changing cars is far less than that of changing mobile phones.
On this issue, traditional car companies are well aware of the psychology of consumers.
According to the characteristics of traditional car companies in the past, the annual change is nothing more than changing the shape of the headlamps, or re-carving the body skin, making the screen in the car a little bigger at most, or having multiple seats for ventilation and massage.
Not to mention annual changes, some models, even medium-term changes, may need to be carefully compared to the configuration list to find the difference.
And in terms of price, generally with the introduction of new annual changes, it will naturally decline.
Because with the extension of the life cycle of a model, the R & D cost will be further shared, the price will definitely go down, and the market threshold will be further lowered.
As a matter of fact, as long as you open the product library of automobile portals, you can find that traditional car companies change their products twice or even three times a year, and some new and old models are also being sold.
In the past, no consumer felt hurt or there was something wrong with it.
It is not that consumers have become “glass hearts”, but the most important problem is that car companies “become” a little too fast, so that consumers’ mindset can not keep up with the pace.
When traditional car companies launch new cars with annual changes, they generally do not hold new product conferences.
Even, many models will not be modified in the medium term, let alone publicize “our new car is coming, the price is lower and the configuration is higher”, which seems to give consumers the title of “leek”.
Well, what about the propaganda work? The best they can do is tweet on their official account, update the website, and then distribute the press release to the media.
They also ignored how many media actively spread the new model.
For consumers, it is often only when they go to the store to consult: Oh, the new model is coming soon, and the configuration may be upgraded and the price will be reduced.
Sometimes the sales will also tell you that you can still buy cash, there are existing cars, if you are in a hurry, you can drive away immediately, and the price may be more affordable.
In addition, some car companies, such as luxury brands, for the sake of product differentiation, will stop the cash some time before the new car is launched in the year or in the middle of the year, so that consumers will not have the trouble of becoming the old model as soon as they pick up the car.
What’s more, just mentioned the car when a new model is released, the dealer can also help you “upgrade”.
For annual or medium-term changes, it is nothing more than a larger central control screen, a change of lights and a new shape of the wheels, which can be “turned into” new models immediately through modification.
However, this set of “games” will not work in the face of today’s new forces.
The whole system is equipped with lidar and dual Orin X smart driving chips, which can not be upgraded by a slightest bit, nor can it be easily achieved through later modification.
Therefore, I think it is completely understandable that the old car owners do not agree.
After all, cars are not electronic products, they are always a big thing, unlike mobile phones that can be changed year after year, and how many people have the ability to change cars year after year.
So this wave, I stand the owner of the car.
On the other hand, today’s automobile industry, especially the new energy market, is updating faster than expected, but a new car has been changed just eight months after its launch, is the last step of the previous product to be perfect? Then why can’t we wait for these functions to be realized before bringing the new car to market, instead making the previous model more like a “semi-finished product”? Car companies promote new cars, in order to show their strength to achieve technological breakthroughs in a short period of time, so as to win more market sales, which is understandable.
However, publicity can not be too “grand”, the user’s word of mouth, is the best way to promote the brand, after all, but also to consider the mood of old users, do not lift a stone to smash their own feet.
Nowadays, the periodicity of product promotion and the rhythm of communication are issues that all car companies need to think about.
how to grasp the “heat” has a great impact on the word-of-mouth of a brand.
But there is no denying that it may be a smart idea to make a fortune in silence.
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