After the “Golden Nine and Silver Ten”, China’s car market exploded again.
According to the latest data from the China Automobile Association, car sales in China reached 3.
316 million in November, up 8.
6 percent from the previous month and 11.
7 percent year-on-year, with monthly sales hitting an all-time high.
It is conceivable that many car companies have achieved good results.
In fact, among the car companies counted this time, nearly 80% showed a month-on-month increase, the highest increase was more than 70%, nearly 70% showed a year-on-year increase, and the highest increase was more than double.
Of course, this also means that some car companies are still in a state of decline.
The old brand can still play independently, and the momentum of the “new top three” is fast.
From this statistics, although independent car companies are not all rising, compared with joint venture car companies, the situation is obviously much better, especially the so-called independent “new top three”.
The results are needless to say.
Only BYD next month can beat BYD.
” Some netizens commented on BYD’s sales performance this year.
Since the beginning of this year, BYD has continued to climb significantly, with monthly sales reaching 300000 + in March, 340000 + in June, 370000 + in August, 400000 in September and 500000 in October.
In November, BYD continued to break through, winning monthly sales of 506804 vehicles, an increase of nearly 70% over the same period last year and a new all-time high.
BYD’s monthly sales continued to rise, thanks to the launch of its new models, obvious price concessions and frequent popular styles.
With the continuous breakthrough in monthly sales, BYD sold nearly 3.
76 million vehicles in the first 11 months of this year, an increase of more than 40% over the same period last year.
According to the latest forecast of the Global Automotive Research Institute, BYD is expected to sell about 4.
27 million vehicles this year.
Chery and Geely are also ferocious.
In November, the total sales of Chery Group exceeded 280000 vehicles, up 32.
2% from the same period last year, a record high.
The cumulative sales in the previous November exceeded 2.
3 million vehicles, an increase of nearly 40% over the same period last year.
Geely Motor Group sold more than 250000 vehicles a month, up 27 per cent from a year earlier, with total car sales reaching 1.
9665 million in November, up 31 per cent from the same period last year.
As a matter of fact, the total amount of Chang’an is not small, but the growth rate is lower.
The overall sales of Chang’an in November was about 277000, up 21.
98 per cent from the same period last year and 10.
55 per cent from the previous month.
Total sales in the previous November exceeded 2.
43 million, up 4 per cent from the same period last year.
Among them, Changan independent monthly sales exceeded 230000 vehicles, up 23.
96 per cent from the same period last year and 8.
17 per cent month-on-month.
Sales in the previous November exceeded 2 million vehicles, up 4.
87 per cent over the same period last year.
By comparison, there is a big gap between the Great Wall and the above.
In November, Great Wall sold 127400 new cars, up 3.
7% from a year earlier and 9.
07% from a month earlier, with a cumulative sales of 1.
098 million in the previous November, down from the same period last year.
I’m afraid we have to find out the reasons for such differences from the new energy vehicle sector.
Needless to say, BYD’s sales have soared since it announced in March 2022 that it would stop production of fuel-fueled vehicles and bet entirely on new energy vehicles.
On November 18 this year, BYD’s 10 million new energy vehicles went offline, becoming the first car company in the world to reach this milestone.
With the exception of BYD, the transformation progress of other car companies varies.
According to Galaxy Automotive, the penetration rate of new energy vehicles in some car companies has exceeded the average level of the market (according to the China Automobile Association, new vehicle sales of new energy vehicles reached 45.
6% of total new car sales in November), while some car companies are far below this level.
Source: Geely Automobile, data show that Geely sold more than 122000 new energy vehicles in November, with a penetration rate of 49%.
The cumulative sales of new energy vehicles in the previous November were 777000, with a penetration rate of nearly 40%.
Chang’an ‘s November sales of new energy vehicles exceeded 100000 for the first time, with a penetration rate of nearly 37%.
The cumulative sales of new energy vehicles in the previous November exceeded 640000, with a penetration rate of about 26%.
The Great Wall sold 36000 new energy models in November, accounting for 28.25%. In the previous November, 279500 new energy vehicles were sold, accounting for 25.46%. From the high and low penetration rates of new energy vehicles, it may not be difficult for us to understand the sales gap between established autonomous car companies.
However, it is worth noting that there are also some car companies, although the new energy penetration rate is not high, but the overall performance is still considerable.
Chery, for example, had a new energy penetration rate of about 28% in November, but still achieved the good results mentioned above.
The reason for this is due to the continued growth of its fuel car sector.
It is reported that the Chery fuel car sector continued to grow in November, with monthly sales of more than 200000 vehicles, an increase of 6.
1 per cent over the same period last year.
Of course, the growth of the Chery new energy sector is obviously stronger, it is reported that it has achieved nine consecutive increases since March, including a year-on-year surge of 267.
9% in November.
From this increase, the penetration rate of its new energy vehicles will also increase rapidly.
The new power ladder is divided, and zero running shows the “dark horse attribute” again.
In November, the car-building new power looked at many points, and the ideal did not continue to win 50,000 +, but fortunately it did not fall much, and Hongmeng Zhixing rose a little, but there was still a big gap with the ideal.
Zero running reached 40,000 +, Xiaopeng reached 30,000 +, Xiaomi and Weilai were still 20,000 +, showing ladder differentiation as a whole.
Specifically, the ideal November delivered a total of 48740 new cars, an increase of 18.
8% over the same period last year, and the ideal cumulative delivery volume reached 441995 in the first November.
Since the start of delivery, the total amount of ideal delivery has reached 1075359.
Photo source: ideal car, at the beginning of the year, it proposed to challenge the delivery target of 800000 vehicles in 2024, but due to the lower-than-expected performance of its first all-electric model, the MEGA, it lowered its sales target from 800000 to 560000-640000 and then again to 480000.
Judging from the current performance, there is a good chance of achieving this annual goal ideally.
Hongmeng Zhihang delivered 41931 new cars in November, compared with a total delivery of nearly 400000 in the previous November.
QQ is still the main force, with the new M7 series delivering 12573 vehicles in November, 230000 new cars in 13 months on the market, and more than 180000 in 2024 alone.
The cumulative delivery volume of the new M9 in the first 10 months has also been close to 120000.
Yu Chengdong, managing director of Huawei and chairman of Terminal BG, revealed a few days ago that the cumulative number of M7 and M9 has exceeded 300000 and 180000 respectively since the start of delivery.
This means that there is still a lot of room for improvement in the overall delivery volume of the next series.
According to the latest forecast of the Global Automotive Research Institute, the cumulative sales of this year’s boundary series are expected to reach 400000.
Zero running continues to show the “dark horse attribute”.
40169 new cars were delivered in November, an increase of 117% over the same period last year.
Monthly delivery exceeded 40, 000 for the first time, a record high for six consecutive months.
As a result, the cumulative delivery volume in November before the zero run has reached 251207, an increase of 100% over the same period last year, and 250000 vehicles were completed ahead of schedule.
Annual sales target.
Source: zero running car, Xiaopeng has also reached a new height, with monthly delivery exceeding 30,000 for the first time and reaching an all-time high for three months in a row.
In the previous November, Xiaopeng delivered a total of 153373 new cars, an increase of 26% over the same period last year.
This performance is mainly due to the two popular models, Xiaopeng MONA M03 and Xiaopeng P7 +.
It is reported that Xiaopeng MONA M03 has delivered more than 10, 000 units for three months in a row, while Xiaopeng P7 + has delivered more than 7000 vehicles within 23 days after only three hours on the market.
Wei Laituo changed from “Wei 10,000” to “Wei 20,000”.
In November, Xilai delivered about 20600 new cars, selling 20, 000 for seven months in a row.
In the previous November, Xilai delivered a total of about 190800 new cars, an increase of 34.
36% over the same period last year.
According to the delivery guidelines, Weilai delivered 72000 to 75000 vehicles in the fourth quarter, and now a combined delivery of about 41000 vehicles in October and November, which means that Weilai is expected to become another new power car company to deliver more than 30, 000 vehicles a month in December.
Xiaomi delivered more than 20,000 vehicles in November.
Since delivery began in early April, delivery of Xiaomi SUSU has continued to climb in July, with deliveries of 7058 vehicles in April and 8630 in May, more than 10, 000 in June-September and more than 20, 000 in October-November.
On November 18, Xiaomi Chairman Lei Jun said on his personal Weibo that Xiaomi had delivered more than 100000 SU7 units, reaching its annual target ahead of schedule.
At the same time, he also said that the next sprint will be the new target of delivering 130000 vehicles for the whole year.
The performance of joint ventures improved, with some car companies rising in line with the previous month, and in November, the performance of joint ventures improved.
Although most of the declines compared with the same period last year, but from a month-on-month point of view, except for the decline of Guangzhou Automobile Honda, the others have increased to varying degrees, especially SAIC GM, which has increased by more than 50% from the previous month.
I have to say that the measures of price reduction and promotion have had some effect.
According to data released by Cui Dongshu, secretary general of the joint venture branch, joint venture promotion has increased sharply, from a low of 13% in 2023 to a further increase this year, exceeding 22.
9% in August and stabilizing at 21.
9% in November.
Specifically, the trend of each car system of the joint venture car enterprise is divided, the market trend of European system and Korean system is not strong, the promotion intensity is the biggest, the early stage of Japanese system is relatively small, and the recent increase is obvious.
Cui Dongshu said that recently, the promotion efforts of joint venture car companies have increased significantly, and the relatively strong German and Japanese brands in the early days are facing the phenomenon of further increase in price promotion, especially compared with November last year, after a year of change, the whole German and Japanese departments have gone from relatively mild promotion to gradually keeping up with the promotion efforts of Korean and American brands, resulting in a comprehensive surge in joint venture brand promotion.
He believes that this reflects that the competitive pressure of joint venture brands is relatively great from second-tier brands in the past, and now to first-tier brands, the competitive pressure is also increasing rapidly.
as a result, joint venture brands basically do not have many brands that can make money, and “joint venture car companies are facing severe pressure challenges.
” This also means that for joint venture brands, sales promotion alone will not solve the fundamental problem, but also need to speed up the transformation of new energy.
Of course it is undeniable that since the beginning of this year the reform of joint venture car enterprises has been significantly intensified.
Photo: Honda China, for example, Honda not only launched a new new energy brand Ye and Lingzhi in China, but also launched its world’s first new energy plant, the new energy plant of Dongfeng Honda Motor Co.
, Ltd in October.
According to it, the completion and commissioning of this plant marks a great step towards the goal of electrified and intelligent transformation of Dongfeng Honda.
For example, Mazda and Changan Automobile jointly promote extended-range models, SAIC GM launched a plug-in version of GL8, Volkswagen launched a number of plug-in hybrid models in China, and so on.
Not only that, but they also identified further goals.
According to Honda’s plan, its line-up of pure electric products will reach 10 models by 2027, including the eDrex N series launched in 2022 and the new electric brand Ye series launched in 2024.
By 2035, pure electric vehicles will account for 100% of sales.
Volkswagen Group has also set a clear “2030 target”.
It plans to launch about 40 new models to the Chinese market by 2027, more than half of which are new energy vehicles, and at least 30 pure electric models by 2030.
All in all, the joint venture car companies are already actively changing, but the results will take time to verify.
After all, now that more than half of the market share is in the hands of their own brands, it is not so easy to reverse the offensive and defensive trend.
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