Since the beginning of this year, the wave of personnel changes in the car circle has become increasingly fierce, entering the third quarter, this momentum is not only not reduced, but more turbulent.
According to incomplete statistics of Gaishi Automobile, SAIC, FAW, Dongfeng, BAIC, Geely, Great Wall, Weilai, Xiaopeng, Marelli and other enterprises have staged personnel changes, involving nearly 50 people.
Behind this personnel adjustment, in addition to the normal retirement change, it also reflects that under the current situation of this year’s “price war”, enterprises urgently need to stimulate new growth points of market sales through the fresh blood of the leadership.
In the third quarter of this year, SAIC, FAW, BAIC and Changan all carried out high-level structural adjustments.
Among them, the auto company with the largest scale of high-level adjustment is SAIC, whose business sectors such as SAIC-Volkswagen, SAIC-GM, SAIC passenger cars and so on involve up to 12 senior executives.
On July 10, SAIC announced that Chen Hong, the current chairman of SAIC, officially stepped down, Wang Xiaoqiu took over as chairman of SAIC, and Jia Jianxu succeeded Wang Xiaoqiu as president of SAIC.
Wang Xiaoqiu.
photo: SAIC, after being promoted to SAIC president, Jia Jianxu’s previous post of general manager of SAIC Volkswagen was replaced by Tao Hailong, former general manager of Huayu Automobile.
Then, on July 19, Huayu Automobile issued an announcement, appointing Xu Ping as the general manager of the company.
On August 9, SAIC General Motors announced four new personnel appointments.
As decided by the party committee of SAIC, Lu Xiao, former deputy general manager of Pan-Asia Automotive Technology Center, succeeded Zhuang Jingxiong as SAIC GM.
Wang Conghe, former Deputy General Manager of Pan-Asia Automotive Technology Center, took over the post of Executive Deputy General Manager of Pan-Asia Automotive Technology Center.
and Cai Bin, former assistant president of SAIC, rejoined SAIC GM as party committee secretary of SAIC GM.
At the same time, Xue Haitao, former deputy general manager of SAIC GM Wuling, replaced Lu Yi as deputy general manager of the company, responsible for marketing related work.
Then, on August 14, SAIC Volkswagen officially announced that the SAIC Party Committee decided that SAIC Volkswagen General Manager Tao Hailong would also serve as SAIC Volkswagen Party Committee Secretary.
Fu Qiang, former executive director of SAIC-Volkswagen brand marketing, succeeded Yu Jingmin as deputy general manager of SAIC-Volkswagen sales and marketing and general manager of SAIC-Volkswagen Automobile sales Co., Ltd. At the same time, the passenger car Branch of SAIC Group Co., Ltd. officially announced that Yu Jingmin had been transferred to SAIC passenger car as executive deputy general manager.
Zhu Yongsheng, Executive Director of Power Drive platform of the former SAIC Business Planning and Project Management Department, was appointed Deputy General Manager of SAIC.
Behind the above series of personnel changes, it is understood by the industry as one of the ways for SAIC to seek changes and breakthroughs.
According to production and marketing KuaiBao, SAIC’s vehicle sales reached 257635 in August, down 39.
14% from a year earlier.
Among them, SAIC sold 86578 new energy vehicles in August, down 6.
19% from the same period last year, while exports and overseas bases sold 79911 vehicles, down 22.
15% from the same period last year.
Judging from the performance of its branches.
In August, SAIC-Volkswagen sold 85000 vehicles, down 22.
75 per cent from a year earlier.
SAIC GM also performed poorly, with August car sales of 15855, down 81.
98 per cent from a year earlier.
and SAIC passenger car sales of 41827 in August, down 44.
67 per cent from a year earlier.
Under such market performance, SAIC has to make some changes.
In the case of China FAW, it announced on July 11 that Comrade Chen Bin was appointed member of the party committee and deputy general manager of China first Automobile Group Co., Ltd., according to the notice of the Organization Department of the CPC Central Committee on the appointment of members of the leading group of the group.
Lei Ping, former member of the standing Committee of the Party Committee and deputy general manager of FAW, stepped down because he was over 60, according to leading members of FAW’s official website.
In addition, BAIC also carried out personnel adjustments in the third quarter, mainly focusing on BAIC Blue Valley-related appointments.
On July 19, BAIC Langu announced that Chairman Liu Yu and Manager Dai Kangwei submitted a written resignation report due to work reasons, effective from the date of delivery to the board of directors.
The board of directors of the company agreed to elect Dai Kangwei as chairman, nominated Zhang Guofu as a candidate for director, and appointed Zhang Guofu as manager and Liu Guanqiao as deputy manager.
It is reported that Dai Kangwei and Zhang Guofu are both veterans of the Beijing Automobile Department.
At present, the automobile industry has entered a period of high competition.
With the development of artificial intelligence models, intelligent driving has become the core of the development strategy of major automobile companies.
Therefore, there are frequent personnel changes in this field in the third quarter of this year.
According to incomplete statistics of Galaxy, in the third quarter of this year, personnel adjustments in the field of smart driving by the traditional car company Great Wall Automobile and the new power Xiaopeng Automobile were particularly frequent, with a total of 5 cases.
In July, Great Wall’s AI technology boss Yang Jifeng, who used to be the head of AI Lab Technology China Taiwan, resigned.
According to public reports, Yang Jifeng joined Great Wall Motor in 2021 as director of intelligent R & D platform, responsible for intelligent R & D business such as salon brand intelligent driving and intelligent cockpit.
Prior to that, Yang Jifeng worked at FAW-Volkswagen Audi to develop ADAS and at the China Electric vehicle 100-person Association Innovation Center.
Currently, Yang Jifeng has joined Caresoft Global, an engineering solutions company, as a partner.
In early September, great wall chairman Wei Jianjun posted on his personal social platform that Wang Yuanli, chief technology officer (CTO), would officially retire on September 30, and Wu Huishao would succeed Wang Yuanli as the company’s CTO.
Photo: Wei Jianjun Weibo screenshot, before being promoted to CTO, Wu Huixiao’s external title is the Vice President of Intelligent Great Wall Automobile.
After replacing Wang Yuanli this time, Wu Huixiao will become the first female CTO of the Great Wall.
According to public data, Wu Huixiao is a post-80s and graduated from Nanjing University of Science and Technology in 2005.
After graduation, Wu Huixiao joined the Great Wall Motor.
Now she has served the Great Wall for nearly 20 years and is a real veteran.
It is understood that Wu Huixiao has been in charge of technical business at the Great Wall and has a lot of experience.
It is reported that in 2021, the cockpit system given by the supplier to Wei frequently had problems such as black screen and stutter, and users complained about poor reviews.
Wu Huixiao was appointed in the face of danger, formed a team of more than 2000 people, and urgently developed the Coffee OS 3 cockpit system.
At present, this system has won the first place in a number of lists recognized by the industry.
Xiaopeng has made a lot of “movement” in the field of intelligent driving since the beginning of this year.
Entering the third quarter, its smart driving field has changed again.
In early July, Jiao Youth, the former head of Xiaopeng Automobile Technology Center, was revealed to have resigned.
Before leaving office, Jiao Youth has been in charge of Xiaopeng Automotive Technology Center and is also the project leader of Xiaopeng H platform, from which the newly launched MPV model Xiaopeng X9 was produced at the beginning of this year.
Photo: Xiaopeng Automobile, it is reported that after Jiao Youth leaves, Yu Peng will become the head of the organization of the Automotive Technology Center.
According to public data, Yu Peng joined Xiaopeng Motor in 2015 and was an early employee of Xiaopeng Motor’s founding team.
In the increasingly competitive market environment, if smart driving technology represents the internal core competitiveness of car companies, then sales volume is the external yardstick to measure the performance of car companies.
In view of the fact that the effectiveness of the marketing strategy is directly related to the increase or decrease of sales volume, another key area of personnel adjustment for automobile companies in the third quarter is marketing.
In July, Qiao Xinyu, a former executive vice president of Harvard marketing, settled his fate.
He has joined Lutes as head of marketing.
Source: Qiao Xinyu Weibo, Qiao Xinyu is also a veteran of Great Wall Automobile.
He has been in the Great Wall for 5 years, serving as director of product planning, Wei Brand CMO, Deputy General Manager, Executive Vice President of Harvard Marketing, etc.
Audi announced the departure of Hildegard Wortmann, its head of sales and marketing, on Aug.
30, and Marco Schubert took over as Audi’s new global head of sales and marketing on Sept. 1. He also joined Audi’s management board.
It is reported that Shi Baitao is a veteran with more than 30 years of experience in the automobile industry.
In 2021, he became vice president of European sales for Porsche.
Prior to that, he served as the general manager of the sales department of FAW-Volkswagen Audi in China and had rich experience in the Chinese market.
Shi Baitao can be said to be an Audi or an old marketer.
In the Chinese market, many foreign-funded enterprises have changed their coaches one after another.
in recent years, with the increasingly fierce competition in China’s automobile market, many foreign-funded car companies and supply chain giants have reduced their share in China.
In order to adapt to the rapid changes in the Chinese market and the growing consumer demand, we have to choose the knife edge inward, take the lead in internal reform and organizational optimization, and strive to achieve a comprehensive breakthrough at the present stage.
According to the incomplete statistics of Gesco, the senior management of four foreign-funded car companies changed in the third quarter.
On July 20th, Porsche officials announced that from September 1st this year, Alexander Alexander Pollich will succeed Michael Kirsch as president and CEO of Porsche in China, with overall responsibility for the brand’s business in mainland China, Hong Kong and Macau.
At the same time, Michael Kirsch will be transferred to another important position within the Porsche group, but the company has not yet specified what position it will be.
Porsche said that the main task of Alexander Pollich is to implement a value-oriented growth strategy in China.
In addition, Alexander Pollich will focus on building closer relationships with local dealer partners and further optimizing internal processes and organizational structures.
In the same month, Genisse Automotive sales (Shanghai) Co., Ltd. announced the appointment of Zhu Jiang as CEO of the company, which will take effect on August 5.
It is reported that Zhu Jiang was the first managing director of Lucid, a US electric carmaker, and has also served as a senior executive in China for auto companies such as BMW, MINI, Lexus and Ford.
Meanwhile, Stellantis and its Maserati also made personnel changes in the third quarter.
On August 14th, Stellantis officially announced the new news of personnel appointment.
From now on, Pan Liyin will serve as General Manager of Stellantis (Shanghai) Automobile Co., Ltd. And acting General Manager of Alfa Romeo China, while Zeng Dihao will serve as Deputy General Manager of Stellantis (Shanghai) Automobile Co., Ltd. And General Manager of Jeep China.
On September 25, Maserati announced that Yu Hanbang would be the new general manager of China, responsible for the business operations of the Trident brand in China, effective immediately.
, Yu Hanbang.
photo source: Maserati, Maserati pointed out that the Chinese market has witnessed the rapid development of the automobile industry, and local consumers have formed a unique taste and personality demand for excellent driving and innovation.
As an important part of Maserati’s global layout, its strategic significance is not self-evident.
In terms of supply chain enterprises, two foreign supply chain giants Ma adjusted the top management of its Chinese market in the third quarter, namely Marelli and Otto Liv.
On July 2, Marelli Group officially announced that Mr.
Shen Kelei (Kelei Shen) has been formally appointed to replace the outgoing Dr.
Fan Qiang as Executive Vice President and President of China from July 1, 2024.
As the new president of China, Shen Kelei will be fully responsible for promoting Marelli’s growth strategy in the Chinese market.
Focus will be placed on risk-controllable business growth, technological innovation, improving operational and financial performance, the pursuit of business excellence and cross-departmental collaboration, and increasing employee motivation and participation.
In addition, on Sept.
17, Autoliff announced the appointment of Fabien Dumont as Executive Vice President and Chief Technology Officer and member of the Executive Committee of Autoliff.
Fabien Dumont, formerly vice president of engineering in China, has been married to Autoliff since 1998.
During his leadership of the Chinese engineering team, it played a vital role in promoting innovation and technological development, which supported the rapid development of the Chinese market, including leading steering wheel design and technological transformation in China.
Autoliff said that as an important innovation and growth center of the global automotive industry, China’s market development is changing with each passing day, technological iteration is accelerating, new products are coming to market faster, and the level of innovation continues to rise.
Fabien Dumont has deep experience in operations and engineering, and he will help us extend the rapid growth momentum and excellent business capabilities of the Chinese market to other areas of Autoliff.
” Mikael Bratt, president and CEO of Autoliff, said.
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