Huawei once again explains with practical actions how influential a press conference can be.
In the afternoon of November 26th, Huawei held the Mate brand event.
In about 3 hours, with the words Huawei or Yu Chengdong, it rushed into the Weibo hot search list many times.
I believe that on that day, many people’s moments must have been refreshed by Huawei elements.
There is no way that Huawei’s brand appeal in China is too strong, and the event itself is indeed full of practical information, from the technology circle to the auto circle, the focus is actively focused on Huawei’s year-end event.
In the domestic market, there are not many brands that can mobilize the “passion” of both the technology circle and the automobile circle.
The press conference of car companies, even if it boasts a high degree of intelligence, its influence in the science and technology circle is often limited.
the waves that can be caused by the press conference of technology enterprises in the automobile circle are estimated to be even smaller.
after all, the boundary between the two circles is still obvious.
At present, Xiaomi is one of the enterprises that can break the “dimensional wall” of two areas, and Huawei is the other.
In fact, the reason is simple: both are star companies in the technology circle, and both have been deeply bundled with the auto circle, and have also been deeply laid out in the automotive field, so the recent large-scale press conferences of Xiaomi and Huawei are basically comprehensive conferences of technology products plus automotive products, and a series of new products are often brought at a press conference.
The difference is that Xiaomi has built its own cars and released all Xiaomi-branded car products, while Huawei’s positioning in the auto circle is more focused on enabling, which may bring multiple brands (deeply bundled with Huawei) at a single event.
Huawei’s launch is named Mate Brand Festival, as the name implies, the focus of the event is the Mate series of products.
In fact, the first half of this conference is mainly about Mate series products.
The first is the launch of two flagship mobile phone products, the Mate70 series and the MateX6 series, as well as a smartwatch, the HUAWEI WATCH ULTIMATE DESIGN extraordinary Master Sapphire Gold, which is Huawei’s first sapphire crystal smartwatch.
A PAD product, the brand-new Huawei MatePad Pro, was also unveiled at the event, with a flexible OLED soft light screen for the first time.
, Mate70 series display, photo source: Huawei, Huawei also brought a new generation of blood pressure meter WATCH D2, launched another technology brand-Yuezhang Acoustics brand, and launched the first Yuezhang headset-Huawei FreeBuds Pro 4.
In addition, the brand-new Huawei Hongmeng Zhijia also made its debut.
Relying on connectivity, interaction and ecology, Huawei has upgraded “whole house intelligence” to a new brand “Huawei Hongmeng Zhijia” with the blessing of AI wisdom.
The new brand covers all the major Hongmeng ecological products, which will be used in 10 family scenes, such as lighting, sunshade, cold and warm fresh air, security, audio-visual entertainment, network, home appliances, furniture, water consumption, energy consumption and so on.
to bring users an immersive and growing full-scene wisdom experience.
Yu Chengdong, managing director of Huawei, chairman of Terminal BG and chairman of smart car solution BU, stressed at the press conference that “Mate has always been imitated and has never been surpassed.
” “Mate has always led process innovation, and continuous innovation can lead the industry.
There is no future for plagiarism,” says Yu Chengdong.
“only Mate can surpass Mate.
” After entering the second half of the press conference, Yu Chengdong took the stage again, focusing on the new progress of Hongmeng Zhixing.
In the auto circle, Huawei is also “very busy”.
At the scene of the Mate event, Hongmeng Zhixing gathered in “many circles”.
QQ has been “helped up” by Huawei and has long been a famous “business card” in the domestic new energy market.
Previously, it has continued to use record-breaking sales performance, proving the importance of Huawei’s empowerment and market appeal.
Although the recent market performance has fluctuated, it is basically able to stay in the head camp of the new power brand.
In October, with the increase in the number of M9 five-seat models and the increase in overall production capacity, the market performance of the M9 brand has obviously picked up.
Looking forward to 2025, as the M8 model begins to be delivered, the monthly sales performance of the brand, there is a good chance that there will be a greater breakthrough.
However, at this press conference, the question that has been on the “right track” is not the focus.
Yu Chengdong mainly introduced the new actions of the three brands: wisdom, enjoyment and respect.
At present, there are already two models in the smart world, the Wisdom S7 and the Wisdom R7, and the market popularity has also been gradually raised, especially after the launch of the Wisdom R7 in September, the brand attention and market performance have been qualitatively improved.
At the press conference site, Yu Chengdong announced a set of data, the new medium and large pure electric SUV intelligence R7, the cumulative amount of two months on the market, has exceeded 42000 sets, has vaguely revealed the appearance of popular style.
Next, Hongmeng Zhihang wants to strike while the iron is hot, and take advantage of the current good momentum of the Wisdom brand to launch a new Wisdom S7.
The new car is equipped with Huawei’s latest ADS 3.
0high-level intelligent driving system, which is equipped with a standard 800V high-voltage overcharge platform.
The battery life of the new car can reach 855km.
In addition, it is important that the price of the new car has been adjusted to 22. 5%. 980000 yuan, the ratio of performance to price has been improved a lot.
Yu Chengdong said bluntly at the press conference that such pricing is actually selling cars at a loss, and what he expects is to level the cost after rapidly increasing the scale of sales.
Photo: Huawei, compared with the heyday of the world of inquiry and the follow-up of the intellectual world, the current performance of the brand of Huawei and Jihu may be inferior to that of Jihu.
However, if you add some “attributives”, the first car in the world, the S9, also has achievements to “show off”.
According to the official data, Hangjie S9 has a transcendent position in the domestic high-end pure electric car market, which has been the sales TOP1 of 400000 + pure electric car market for 14 consecutive weeks.
This time, Hongmengzhi behavior S9 has added a new version-.
Hangjie S9 Ultra long-sailing version, priced at 429800 yuan.
It is reported that Hengjie S9 Ultra long voyage version is standard with rear zero gravity seats, intelligent laser projection system, Hongmeng ALPS health cockpit and other configurations.
The CLTC comprehensive mileage of the new car can reach 816km, Yu Chengdong said, the current enjoyment of the S9, to achieve both luxury and long voyage.
In this press conference, the highlight of the automotive field is undoubtedly the official debut of Zunjie S800.
As the first jointly built by Huawei and JianghuaiThe flagship model, the Zunjie S800, has been endowed with the expectation of an independent car to sprint into the million-class market.
Yu Chengdong’s introduction to the new car is: “the Zunjie S800 is our flagship at the end of the year, the flagship of the times, the prelude.
” Xiang Xingchu, party committee secretary, chairman and general manager of Jiangqi Group holding Company, also came to the event site for the new car platform.
Xiang Xingchu said that respecting the boundary is the number one project in Jianghuai, which should be pushed forward at the top.
“Zunjie S800 is the first product on the ultra-luxury platform of deep cooperation between the two sides.
For this platform and products, Jianghuai and Huawei jointly set up a team to give all high-quality resources to Zunjie.
” Xiang Xingchu shouted the slogan, “everything is to respect the world.
” At the press conference, the pre-sale price of Zunjie S800 was officially announced, and the estimated price is 1 million-1.
5 million.
From now on, we will open the reservation with an intention payment of 20, 000 yuan.
Photo Source: Huawei, how do you sell autonomous cars to the million-level market? In the current domestic market, with the help of electric and intelligent Dongfeng, the domestic mainstream independent brands that have gradually occupied the upper hand on the global stage of the “new era”, many of them have begun to aim at the high-end automobile, which can be called the “century proposition” direction, launched the layout, at present, some brands have actually made good progress.
There are already many independent brand products in 200000, 300000, 400000 and even higher market segments, and some products have become the leading models in sales in the market segments, but it has to be said that there are only a few mass-produced models in the direct rigid million-class market.
Haopin has previously launched a million-level pure electric supercar– Hyper SSR, but for this car, volume is obviously not the first goal.
Compared with the demands of the market, increasing the high-end tone of the brand is the real meaning of launching this car.
Relatively speaking, looking up to the brand is the independent brand that really shows its ambition to compete in the million-level market.
Before that, it has launched two products: look up to U8 and look up to U9, which are positioned as hardline SUV and pure electric supercar respectively.
At present, the sales performance and comprehensive influence of the two models in the market segment are praiseworthy.
In addition, look up to its car products look up U7 has also been released, although the official price has not yet been announced, but from the brand positioning, look up to U7 prices will certainly not be low.
Look up to the future of U7 to rely on what to support the high price? At present, it seems that the brand recognition of end consumers compared with YD is one side.
in addition, the “cool techs” will also look up to the U7 as an independent car product to compete in the ultra-high-end market.
According to the official announcement, the U7 will release the dual flagship versions of EV and PHEV, and the new car will be the first to take advantage of the brand’s newly released all-digital chassis to achieve full algorithm control and maximize safety and driving experience.
It is hoped that the U7 will be equipped with Yi Sifang system and Yunqi-Z technology.
The bottom control software developed by BYD realizes the comprehensive integration and integrated control of the two core technologies of Yi Fang and Yunyi-Z, and can realize the full digital adjustment of three-dimensional and six-degree-of-freedom body attitude.
Looking up to the U7, the horsepower of the whole vehicle is as high as 1300 horsepower, it takes only 2.
9s for zero acceleration, and the wind resistance coefficient is only 0.195. According to the official statement, this wind resistance result is the lowest in the world.
And then there should be the honorable S800 released by Huawei.
At present, in the official message, the Zunjie S800 does not have much performance display, focusing more on the calm sense of luxury.
The body length, width and height dimensions of the Zunjie S800 are 5480mm, 2000mm and 1536mm, respectively, and the wheelbase reaches 3370mm.
Officials have teased that the size of the new car may “exceed 99.
99% of the cars on the road.
” Source: Huawei, in terms of appearance, Zunjie S800 adopts the design concept of harmony between heaven and earth, and the brand-new design language, which brings a sense of luxury and identification, will become the family design feature of Zunjie.
The front part of the car, Zunjie S800 uses four horizontal and two vertical elements, vertical and horizontal star headlights with star diamond decoration, the aura is indeed quite enough.
In the rear part of the car, the new car uses the nebula painting roll taillight design, the lamp group will show the changes of the nebula and rings, the visual effect is very powerful.
In addition, the design of the star door handle is also very ceremonial, which helps to enhance the user’s sense of luxury experience.
Photo source: Huawei, the interior part should still be in the stage of “too advanced to display”.
The interior of the S800 was not officially released at this press conference, but a back-row photo was released.
As can be seen from the photos, the roof of the Zunjie S800 uses a starry ceiling design, which is only available in flagship cars of many luxury brands to highlight the luxury atmosphere of the cockpit space.
In Yu Chengdong’s expression, the starry sky is still the most common place on the Zunjie S800.
In addition, officials also said that every location in the car can enjoy an independent and exclusive experience of seeing, hearing, touching and feeling, and will provide fully active perception services.
The Zunjie S800 will be launched with the second generation Tuling platform-Tuling Dragon platform.
According to the official introduction, after five years of polishing, the new platform has achieved the “three-intelligence” integration of intelligent driving, intelligent cockpit and intelligent domain control, creating a precedent for a century-old chassis architecture.
In addition, it is very important that at a time when most mainstream car brands are still trapped in the L2 framework and when everyone is still adding “+” behind the L2, Huawei announced clearly this time that the Zunjie S800 is designed according to the L3 intelligent driving architecture and will bring an epoch-making driving experience.
Photo: Huawei, a press conference, more than a dozen new products are on the market or unveiled.
Huawei’s Mate event is really worthy of the high attention of the technology circle and the automobile circle.
Among the brand-new automotive products, the new Wisdom S7 and Hengjie S9 Ultra long-voyage version are more supplemented by their respective brand lineup, while the S800, which is located in a million-class market, is a model that can lead the new trend of the industry if it is successful.
At present, Huawei and Jianghuai have high expectations for new cars.
As for the effect, let’s wait and see.
, return to the first electric network home page >.
