According to foreign media reports, the latest survey by Bloomberg Intelligence shows that Tesla’s brand loyalty ranks first among all car companies, with 87%, followed by Lexus (68%) and Toyota (54%).
In addition, the study also found that 81 per cent of Tesla potential customers in the US are new customers transferred from other electric car brands.
Bloomberg Industry Research interviewed 1000 adults who plan to buy or rent a brand new car next year.
The agency believes that the penetration rate of electric vehicles in the United States could reach 25 percent by 2030, because the development momentum of electric vehicles in the United States is still strong, even in the face of challenges to the charging infrastructure and the overall economic affordability.
its popularity continues to accelerate.
The survey found that 42% of respondents would consider buying a pure electric car as their next car, while 23% of respondents would consider buying a hybrid electric vehicle the next time they bought a car, up from 7% at present.
9% of respondents prefer to buy pure electric vehicles, up from 7% last year.
Photo: Tesla, a survey conducted by Bloomberg Industry Research shows that potential buyers who already own a pure electric car are extremely loyal to such cars.
The report found that 93% of people will stick to the current powertrain the next time they buy a car, while only 34% of gasoline car owners are considering switching to electric cars.
Consumers’ stickiness to fuel types suggests that the popularity of electric vehicles is unlikely to be reversed, as the benefits of electric vehicles are likely to continue to outweigh their costs for current owners.
Whether hybrid, plug-in hybrid, or pure electric vehicle owners, all show this stickiness.
Tesla, GM and Stellantis will launch a series of affordable electric models by 2026, which is likely to attract more mass market consumers, said Steve Man, global chief director of automotive and industrial market research at Bloomberg and lead author of the report.
Nevertheless, the electric car market still has a long way to go before it is fully mature, and inadequate charging infrastructure, battery life anxiety and long charging time are still the biggest concerns for all car buyers.
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