[TechWeb] 2024 is a very lively year for the automobile market, and it is also a big year for products.
Major car companies have launched a number of new cars this year, and there are more blockbuster models than in previous years.
Among them, some models have a high degree of discussion on the Internet for some reasons, even directly out of the circle, of course, some are good and some are not very good, but they are all very topical.
At the end of the year, we also selected the top 10 most topical models in 2024 from the aspects of market performance, consumer attention and industry influence.
Let’s take a look.
, 01, Xiaomi SU7, topic hot: 5, selected reason: Xiaomi car building has its own topic degree, Xiaomi never lacks topic degree, and Xiaomi car building has attracted much attention since Lei Jun announced the car building.
In March this year, after Xiaomi SU7 officially went public, it quickly became the focus of public opinion, and the starting price of 215900 yuan was also in line with Volkswagen’s expectations.
although there was controversy because of the high “similarity” between the design and Porsche Taycan, it still could not resist the enthusiasm of rice noodles.
According to official data released by Xiaomi, Xiaomi SU7 has been on the market for 24 hours, with 88898 units in Dading.
At the same time, the delivery cycle for the most popular Max version is up to six months, which means that consumers who decide after Xiaomi SU7 is launched will have to wait until the end of the year to pick up the car, which is also a sign of the popularity of the car.
After the launch of the new car, Xiaomi needs to do only one thing: increase production capacity.
Finally, in June, the monthly delivery capacity reached 10,000 units, and continued to improve the delivery speed.
In October, Xiaomi delivered more than 20, 000 SU7 units a month for the first time, and is expected to complete its annual delivery target of 100000 units ahead of schedule in November.
Recently, the mass production version of Xiaomi SU7 Ultra has also officially opened for pre-sale.
Although the price is as high as 814900 yuan, the number of units ordered 10 minutes before sale has reached 3680.
It’s so hot that maybe only Xiaomi can do it.
, 02, ideal MEGA, topic hot: 4.5. reasons for selection: appearance and price controversy.
MEGA is the ideal first pure electric model and the most controversial model.
Due to the success of the ideal in the extended range model, the ideal MEGA is highly anticipated before it is launched.
Ideal officials are also full of confidence in this car, and it should be normal to predict monthly sales of 8000 units.
But with the listing of MEGA, controversy followed.
The first is the appearance dispute.
The ideal MEGA does not adopt the common design of MPV, but is somewhat “unique”, which has caused a lot of controversy on the Internet, of course, everyone’s aesthetic is different, which is also normal.
However, MEGA was parodied by Pitu and greatly damaged the image of the car, but also advised many consumers to retreat.
The second is the price dispute.
The ideal MEGA is a family-oriented MPV model, but the price is as high as 559800 yuan, compared with the price of the same class model concentrated in the range of 350000-450000 yuan, the price is indeed on the high side.
Although the ideal MEGA has some advantages in intelligence and comfortable experience, the price of more than 500000 yuan is by no means the first choice for ordinary home users.
Under these two controversies, the sales of the ideal MEGA fell far short of expectations, and even led Li to cut plans for the launch of other pure electric models this year, and the original idea of launching three pure electric SUV models this year was delayed until the first half of 2025.
Fortunately, after the launch of the ideal L6, the ideal sales are still stable in the first place of the new power, and this year’s total sales are expected to exceed the 500000 mark.
, 03, BYD Qin PLUS Honor Edition, hot topic: 4, selected reason: 79800 yuan hit the slogan “electricity is lower than oil”, BYD sales increased all the way in 2024, but also launched a lot of new models, but if you say which car has the highest topic, it must be the 79800 yuan Qin PLUS honor version.
In early 2023, BYD launched the 99800 yuan champion version of Qin PLUS DM-i with the slogan “the same price for oil and electricity”.
The so-called “the same price of gas and electricity” means that with the money of a fuel car of the same class, you can buy a mixed model with a better experience.
At the beginning of this year, Qin PLUS DM-i dropped 20, 000 yuan, bringing the price of hybrid models into the 70, 000 range for the first time, and the starting price of 79800 yuan officially opened a new era of “electricity is lower than oil”.
If the 99800 yuan strategy of “the same price for oil and electricity” in the champion version of Qin Plus DM-i really makes BYD enter the hinterland of traditional fuel vehicles, then the 79800 yuan glorious version of Qin PLUS, it is BYD that launched a new round of general attack on the fuel market.
In terms of driving experience, intelligent level, comfort configuration, car cost and so on, BYD Qin PLUS DM-i almost surpassed the joint venture fuel vehicles at the same price.
It is equipped with DM-i hybrid technology to achieve fuel consumption of 3.
8L, zero acceleration of 7.
3s, comprehensive range of 1245km, which has become the first choice for fuel vehicle users to turn to new energy vehicles.
According to the latest news, the new Qin PLUS DM-i model with the fifth generation DM hybrid system will also go on sale early next year, when fuel consumption will be further reduced.
, 04, polar krypton 001, topic hot: 4, selected reason: polar krypton car owners bought 2023, 2024, 2025 polar krypton 001 in 2024, in the era of new energy vehicles, the upgrading of technology is very fast, and the upgrading of car models has changed from the fuel car era to the present year.
But there are always two sides to things, and updating too quickly is not always a good thing, such as Polar Krypton 001, which has been changed three times in a year.
On August 13th this year, Polar Krypton launched the 2025 version, which mainly upgraded the smart driving system and chips, less than six months after the release of the 2024 model.
Many consumers complained online that they had lost tens of thousands of yuan in less than a month, the new car became an old car, and more than 100 polar krypton owners gathered at the polar krypton headquarters building in Hangzhou to ask for an explanation.
In this regard, polar krypton said that the 2024 polar krypton 001 was planned at the beginning of last year, but the market situation changed this year and iterated in the first half of the year.
After the 2024 polar krypton 001 went on the market, market voices said that they wanted to use self-developed smart cars, and polar krypton 001 began to develop self-developed polar krypton 001.
The smart driver team migrated quickly, so the 2025 polar krypton 001 was released in advance.
An Conghui, CEO of extreme Krypton, said, “maybe we did not do well and did not communicate in advance, and the future products of extreme krypton will be announced in advance.
” In the end, extreme krypton offered a discount of 10,000 yuan to the old car owner to quell the matter.
, 05, Xiaopeng MONA M03, topic hot: 4, selected reason: listed directly sold hot, before the listing of MONA M03, Xiaopeng’s salesIt was once very depressed, and as soon as the price of 119800 came out, it directly flew Xiaopeng’s sales.
In October, Xiaopeng delivered 23917 new cars, a record high for a single month, with M03 delivering more than 10, 000 units for two months in a row.
In fact, Xiaopeng began to warm up for the launch of the second brand a long time ago, but in the end, MONA was released as a new series under Xiaopeng.
The appearance of the new car M03 really stunned many people, and the avant-garde appearance design, intelligent cockpit and industry-leading smart car are all very attractive.
Of course, the most important thing is the price.
The starting price of 119800 yuan is unexpected to many people, which makes this car very cost-effective.
After the launch of the new car is a direct hit, only 52 minutes after the launch, the order volume has exceeded 10,000 units.
Even if Xiaopeng expanded production capacity many times, he Xiaopeng was still unable to meet the demand for orders.
He Xiaopeng also experienced Lei Jun’s “happy troubles.
” At the launch conference of Xiaopeng P7 +, he Xiaopeng apologized to the owner of the MONA M03 for the delay in delivery.
“Xiaopeng MONA is sold out, and I was scolded by the owner.
I sincerely say I’m sorry.
” Now, Xiaopeng P7 + also burst single, Xiaopeng now the only need to worry about is the production capacity.
, 06, L60, L60, hot topic: 3.5. reason: 150000 buy the electric version of Model Y, Model Y, which can be changed, is the deepest impression of the public on Ledao L60.
As the first model of the second brand, the Ledao L60 was officially launched in September this year, and the price is more friendly to the people.
Most importantly, if you choose the BaaS electricity rental scheme, the starting price of the Ledao L60 can be reduced to 149900 yuan.
In all respects, the Ledao L60 is the most Model Y-like of all the current Model Y models against Standard Tesla, and it is also the one that really surpasses the Model Y in the family car scene.
The most prominent thing about the Ledao L60 is the power change, which can be used like the Weilai brand model, which solves the problem of pure tram service anxiety.
If the starting price of 300000 yuan for the Weilai brand model dissuades many consumers who want to experience changing electricity, then the Ledao L60 is indeed a very cost-effective choice.
The Ledao L60 can support Weilai’s fourth-generation power stations and some of the renovated third-generation stations.
It is planned that by the end of this year, Ledao L60 will be able to exchange electricity at thousands of power stations across the country.
At present, the biggest bottleneck of Ledao L60 is in terms of production capacity, and the delivery speed is not very ideal.
Li Bin recently set a target at the third-quarter earnings call that delivery is expected to reach 10,000 units in December and 20,000 units in March next year.
, 07, M9, topic hot: 3.5. the reason for being selected: it has ranked first in sales of luxury models worth more than 500000 yuan in China for many months in a row.
before the M9, there has never been a self-branded luxury model with an average price of more than 500000 selling so well.
The M9, which went on sale at the end of last year, is currently the flagship SUV of the Huawei series, with an official price range of 46.
98-569800 yuan and an average price of more than 500000 yuan on arrival.
According to official data, the cumulative volume of the M9 has exceeded the 180000 mark since its launch.
At the same time, the M9 also ranked first in sales of luxury cars with more than 500000 yuan in China’s auto market for seven consecutive months, regardless of body form and energy form, which seemed unthinkable before.
In the list of more than 300000 models sold in November released by the Federation of passengers, the M9 surpassed all traditional luxury brands such as BBA with a score of 16409 vehicles to become the top selling model of more than 300000.
Once upon a time, independent brands were regarded as synonymous with low-end and cheap in the Chinese market.
The M9 has achieved success with its leading intelligent technology, extreme security protection and humanized design concept.
Since then, our independent luxury brand can be said to be really recognized by consumers.
, 08, zero run C16, topic hot spot: 3, selected reason: half price ideal with zero run sales, zero run car can be said to be the most successful new power brand this year, successfully standing in the first camp position of the new power.
Among them, the most successful model this year is the zero-run C16.
The zero run C16 is positioned as a large family six-seater medium and large SUV model, which can basically match the ideal L8, but the price is only half that of the other party, with a starting price of only more than 150000 and a top model of no more than 200000.
Although the price is cheap, the configuration of the zero run C16 is very rich, the color TV sofa is fully equipped with Qualcomm Snapdragon 8295 cockpit chips, the pure electric version also has 800V architecture, and the top version is equipped with lidar to support high-order auxiliary driving, which can be said to be an “ideal” replacement.
The data show that.
The Zero C16 made a big breakthrough in its first month on the market, and after the C16 began to deliver, Zero’s monthly delivery volume also had a significant growth rate, with sales exceeding 30,000 units in August, September and October.
In November, zero-run hot sales continued, breaking the 40,000 mark for the first time in a single month, and delivering a record high for six months in a row.
It is worth mentioning that Zero has sold more than 250000 vehicles in the first 11 months of this year, doubling year-on-year growth and becoming the only new power car company to meet its 2024 sales target ahead of schedule.
, 09, BMW i3, topic hot: 2.
5, selected reason: BMW returns to the price war, BMW says it wants to withdraw from the price war, but the body is very honest.
Throughout the world, we may not be able to find such a highly competitive car market as at home.
In order to seize market share, in the past two years, major car companies have adopted price reduction and promotion measures to enhance their competitiveness, and those traditional luxury brands that were once superior also have to join the price war.
In June this year, the topic of # BMW waist chopping price reduction went viral on Weibo.
At that time, the official guiding price was 353900 yuan for the BMW i3 model, while the preferential price offered by the 4S store was only more than 170000 yuan, and the landing price after insurance was less than 200000 yuan.
In addition, the prices of the main fuel models such as the BMW 3 Series, 5 Series, X3 and X5 have also reached an all-time low.
However, in mid-July, BMW took the lead in withdrawing from the price war, and the terminal prices of its models were generally adjusted back to 30,000 yuan to 50,000 yuan.
Subsequently, some consumers who had already ordered new cars, or even signed car purchase contracts, were temporarily asked for more money by BMW 4S stores, and the car could not be picked up without additional money, which was once again a hot search at that time.
However, under the frenzied attack of domestic new energy car companies, BMW sales plummeted, returned to the price war again, and the terminal prices of many models were cut again.
Recently, the price of the BMW i3 is the lowest in history.
After the dealer quoted a discount, the bare car price dropped from 177,000 yuan to 159,000 yuan.
This price is even cheaper than BYD Seal and Xiaopeng P7+.
It can be said that in the domestic market, the era when traditional luxury brands can easily ensure sales based on car logos alone is long over. 10. Tesla Model Y, topic popularity: 2.
5, reason for selection: I have never won in comparison and have never lost in actual sales.
In the current new energy SUV market, Tesla Model Y is indeed the only one.
, In the past year, many car companies have launched models that benchmark Model Y, including Xiaopeng G6, Zhiji LS6, Lexo L60, Zhijie R7, Jikrypton 7X, Avita 07, etc.
At the press conferences of various car companies, Model Y was used for various comparisons, and the parameters were crushed in all aspects.
But in the end, in terms of sales, no one was able to shake the status of Model Y.
, Even though it has been on the market for nearly four years, the current monthly sales in China are still stable at more than 30,000 units, and in recent months, it has exceeded 40,000 units.
As of October, the cumulative domestic sales of Model Y in 2024 have exceeded 373,000 units, ranking first in SUV sales.
, Next year, Model Y will usher in a comprehensive replacement.
Recently, there has been more and more news about the renewed version of Model Y.
In addition to innovations in appearance, there have also been leaps and bounds in performance and intelligence.
According to the latest news, the updated version of Model Y will be launched in the first quarter of 2025.
(Xiao Jian), return to the home page of First Electric Network>.
