120,000 yuan of Camry, you can’t buy it at all!| investigation

“Why do you think you can buy a Camry for 120000?” ,– “Yes! Why? ” In 2024, the rapid evolution of China’s auto market has indeed brought all joint venture brands into a stage where everyone is under pressure.

In the face of increasingly demanding consumers, their living conditions have lost their past complacency.

Now, as expected, traditional giants, including Toyota, Volkswagen, Nissan and Honda, have all entered a vicious circle of price cuts and no further price cuts.

The rapid transformation of the companion market, the original user reputation, but also in the endless bad public opinion, almost collapse.

Yes, too many people will feel more and more that buying a joint venture car is against the trend of the times.

With the rise of the superimposed new energy industry, some people even think that it is no longer necessary for joint ventures to exist.

In terms of brand, product power and enterprise strategic planning, their conservative thinking can no longer keep up with the pace of the development of the industry.

Oh, the reality is really cruel! In this regard, I believe that no matter whether or not anyone can look at the market from a relatively rational point of view, in China, such knowledge will only be deepened through the ferment of time and instilled into the minds of every potential consumer.

Over the past few months we have heard too much about the big price reduction of joint venture cars.

And this is the core reason why news such as “120000 can buy a Camry” has spread widely.

With the evolution of the car market, we cannot deny that the rapid rise of Chinese cars has shrunk the foreign cars that once had a halo on their heads.

But at this point, does this mean that current consumers can buy them at a price that falls below recognition? After this period of visit, I can only tell you: this kind of information is not false, but the degree of truth is really limited.

Without an unprovoked low-price offensive, when can the chaos of Chinese car companies stop? As a bystander, watching the car market turned upside down by all kinds of bizarre operations, I have no expectations for this question, but to tell you the truth, if this dispute continues, I can’t help but worry that the intrigue in the industry may completely make Chinese consumers lose confidence in the car market.

Nowadays, how serious the wait-and-see mood of consumers is, except for a few independent car companies, it can only be reflected in the sales data of major brands.

Everyone bled out under the gunfire of the price war, but in the end they did not show the momentum they should have in sales, and I do not know how these brands, which have lost both fame and fortune, will feel.

Of course, based on the existing market environment, it seems pointless to discuss whether each brand has a future or not.

Whether the competition in the car market is bad or not, it is always the most important for consumers to leapfrog to buy a new car with the least money.

The enthusiasm of the joint venture brand for price reduction has also been seen by the outside world.

But again, when you take real money to buy a car according to the price advertised on the Internet, will you really get what you want? In the past, anyone knew how much it would cost to buy a mainstream joint venture car.

The approximate price of each model owned by Toyota, Volkswagen and Honda always fluctuates within the range of our knowledge.

Therefore, once it comes out in the terminal market that one can be bought at a discount, its attraction is still more or less there.

So, at this stage, how much does it cost to win these joint venture cars whose prices are reported to have plummeted? “it’s all about drainage on the Internet!” Well, only in Shanghai, this is the message conveyed by the sales of 4S stores of most related brands.

And if you have to give a few examples, take the most concerned Toyota Camry and Volkswagen Passat in the joint venture as examples to take a look at the real market situation.

The lowest Camry, that is, the 2.

0L pure fuel version, has a price of 171800 (in-store quotation 173800, I do not know if the color option price has been added).

Its cash discount is roughly 35000 yuan, not counting any licensing service fees.

Plus insurance and purchase tax (now calculated at the preferential price, the actual situation may be higher), the full landing price will be 155000.

As for how to get a higher discount? In fact, after choosing to handle the loan business, the discount of the car price can be further explored to more than 40, 000 (about 42000).

Coupled with the subsidy for the replacement of used cars, the price of the whole car may be reduced to less than 130000.

However, due to the interest of about 7000 during the loan repayment period, there is also a lot of water in the replacement price of old cars.

You have to say that how much less money will be paid out in the end, it is difficult to judge.

The point is that the price is only for the lowest-equipped models, not the best-selling version of the Camry.

The main selling 2.

0L twin engine version of each model, its total price is needless to say, must be a lot higher than this price.

By the same token, for Volkswagen Passat, which is competing with each other, even if it has reached the end of the product, if you take the 2024 330TSI elite models most commonly selected by consumers (guidance price 205900) as a reference, its terminal discount can reach 4.

6 ~ 49000 according to the inventory time, so that the car price can eventually fall within 160000, but the final landing price is nearly 180000.

Of course, if you have to choose the minimum 280TSI business version, the price will fall further, but according to sales, except for the ride-hailing platform, few private users will choose this version.

I have to say that the market is still too magical.

The information you get is so tempting that it seems that the joint venture brand wants to dump it on the market with a life-or-death determination.

Those star models can be bought at a very low price if you like.

But now it seems that as long as the long storage age, unpopular configuration, and new cars with transport damage are not included in the market, the real changes in the market are probably only slightly different from those in the previous two years, and there is still some way to go from the wild price reduction spree in the outside world.

The market needs competition, and it also needs to return to rationality.

what is the impact of the price war over the past six months? I guess I don’t have to say any more.

From the terminal market to the mainframe factory, and then from the main engine factory to the entire automobile industry chain, almost everyone is lamenting that the business is difficult and the prospect is not optimistic.

In the short term, we may be able to use the income earned in the past to fill the psychological gap of the last period of time, but as the timeline gets longer and longer, the pathological competition caused by the price war becomes more and more fierce, and it is really uncertain whether the tension hanging over the head of the Chinese car market will suddenly break.

In order to call for rational competitionMany car company bosses stepped forward to the stage, vowing to straighten this chaos.

in order to maintain the foundation, new car launches have successively become battlefields for venting emotions and mutual yin and yang.

in order to save themselves, dealers have also gone from breaking arms to surviving to forcing the main engine factory to change the status quo.

For consumers, the cheaper the new car is, the better.

Today, when brand loyalty is gradually losing, as long as the price is cheap, the life and death of car companies are not worthy of attention.

Especially in this era of public opinion chaos, when massive information revolves around price wars, who can still care about whether the so-called brand accumulation, user reputation or service system meets their own needs? However, is there really no bottom line in the price war? Looking at the joint-venture car market, which is shrouded in inspiracy, it seems to be conveying to us the surprise of the car market’s major promotion.

However, in terms of transaction prices, most joint-venture models have indeed made a lot of concessions compared with usual, but for now, all means are more like being used to attract consumers ‘attention.

Buying a car is cheaper, but it is not as cheap as imagined, and there are more routines, which is also undermining consumers ‘confidence in the auto market.

Seeing this situation, although I don’t know whether various car companies can come back to their senses and think about the competitive logic behind this price war, I believe that the Chinese car market, which originally had a hundred flowers blooming, may lose a lot after experiencing this fierce battle.

When the entire network clamors that mainstream joint-venture models like the Camry should cut prices, and if the price cuts are lowered, the entire market structure will only accelerate its collapse.

Although the terminal transaction price of the Camry is not as low as the online rumor, on the other hand, seeing that second-tier B-Class cars such as Mondeo are unable to make greater concessions, the terminal can only offer preferential conditions similar to the former.

The 180 Shuya version, which sells for 157,800 yuan, will only give a profit of about 30,000 yuan.

We can clearly see that the living space of the joint venture brand is indeed being compressed little by little.

B-Class sedans have always been the facade of joint-venture brands.

Not long ago, Chevrolet Mairebao had already promoted a countdown to production.

On the other hand, second-and third-line joint-venture products such as Skoda Express have stopped working early.

Now, regardless of whether consumers can buy cars at low prices, the strong signal from public opinion will point out that the joint venture B-class cars will be decentralized under repeated education from the market.

Of course, this does not mean that they will let themselves go.

For this competition, Toyota, Volkswagen, etc.

naturally have their own ways of living.

From these propositions under the price war, we can actually see that there will still be a balance between sales volume and sound volume.

In their view, it is still impossible to follow up with low prices without limits.

Spending time for reshaping the market structure does not mean that we will break through the bottom line and do some behaviors that will cause permanent harm to the brand.

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